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# Crispy Fried Chicken Sandwiches
McDonald's Has Begun Testing a New Crispy Chicken Sandwich

By Katherine Pendrill | Published 2019-12-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-chicken-sandwich
References: [chewboom](https://www.chewboom.com/2019/12/07/mcdonalds-tests-new-crispy-chicken-sandwich-in-select-markets/)

In response to the ever-escalating [chicken sandwich wars](https://www.trendhunter.com/trends/chicken-sandwich-menu), [McDonald's](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac) has begun serving up its new Crispy Chicken Sandwich and Deluxe Crispy Chicken Sandwich in select markets.

Much like the viral Popeyes chicken sandwich, McDonald's new Crispy Chicken Sandwich features a fried chicken filet topped with butter and some [crinkle-cut pickle slices](https://www.trendhunter.com/trends/triple-pickle-mccrispy) on a soft potato roll. The Deluxe Crispy Chicken Sandwich features the same chicken, butter, and pickles combination, but with the addition of lettuce, tomatoes, and mayo. Both sandwiches are currently in the testing phase at select locations in Knoxville, Tennessee and Houston, Texas now through January 26, 2020.

With the overwhelming response to Popeyes' recent chicken sandwich offering, it makes sense that McDonald's would want to over its own take.

Image Credit: *McDonald's.*

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 1% | Activity: 7% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Crispy Chicken Sandwich Wars:** Opportunity for fast-food restaurants to offer their take on this popular dish in a bid to attract customers.
- **Flavor Innovation:** Restaurants can create new and unique flavors to differentiate their chicken sandwiches from competitors.
- **Healthier Chicken Options:** There is an opportunity for fast-food restaurants to offer healthier chicken sandwich options for health-conscious consumers.

### Sectors Adopting This

- **Fast Food Industry:** Fast-food chains can leverage the popularity of chicken sandwiches to attract customers and increase revenue.
- **Food and Beverage Industry:** Restaurants can capitalize on the demand for unique chicken sandwich flavors by introducing new and exciting menu items.
- **Health Food Industry:** Health food restaurants can offer their own take on the crispy chicken sandwich by using organic, healthier ingredients.

## Related on Trend Hunter

- [Extra-Cunchy Chicken Sandwiches](https://www.trendhunter.com/trends/signature-hot-crispy-sandwich.md)
- [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md)
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