# Rice Crisp Protein Bars The Dough Bar's 'Crispy Bar' is a Rice Crisp Snack with Added Protein By Laura McQuarrie | Published 2018-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-bar References: [stack3d](https://www.stack3d.com/2018/01/dough-bar-crispy-bar.html) & [doughbardoughnuts](https://www.doughbardoughnuts.com/pages/the-crispy-bar) The [Dough Bar](https://www.trendhunter.com/trends/pillsbury-ready-to-bake-snickers-cookie-dough) is introducing the 'Crispy Bar' as a unique new protein snack that takes the form of a [rice crisp-style treat](https://www.trendhunter.com/trends/pure-protein-popped-crisps) that's completely vegan, non-GMO and free of dairy, gluten and soy. Tapping into the Millennial's nostalgic sensibilities, as well as their parental desire to share healthy snacks with their kids, these nourishing snack bars offer an enjoyable way to fuel the body. The product is being launched in both Original and Chocolate Chip varieties that are packed with 15 grams of protein. The Dough Bar first introduced the idea for the Crispy Bar on [Kickstarter](https://www.trendhunter.com/trends/nustack) last year and has since upped the fiber content to nine grams. While there are many protein bars on the market that are specifically targeted to the gym-going crowd, these ones set themselves apart with a distinctly memorable texture. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Protein Snacks:** Opportunity to disrupt the protein bar market by offering plant-based snacks with unique textures. - **Nostalgic Nourishing Snacks:** Potential to tap into millennials' desire for healthy snacks that evoke childhood memories. - **High-fiber Protein Bars:** Innovation opportunity to create protein bars with high fiber content for improved digestive health. ### Sectors Adopting This - **Protein Bar Manufacturing:** Potential for companies to incorporate vegan and high-fiber ingredients into protein bar formulations. - **Healthy Snack Food:** Opportunity for brands to create nourishing and nostalgia-evoking snacks for health-conscious consumers. - **Plant-based Food:** Disruptive potential in the plant-based food industry by developing protein-rich, vegan snacks with unique textures. ## Related on Trend Hunter - [Crispy Protein Bars](https://www.trendhunter.com/trends/protein-crunchy-bar.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Cookie Dough-Inspired Snack Bars](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough.md) - [Low-Sugar Protein Bars](https://www.trendhunter.com/trends/creamy-crisp.md) - [Craveable Protein Bars](https://www.trendhunter.com/trends/linear-bar.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md)