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# Glow-in-the-Dark Crisps Cans
Pringles Made Limited Sour Scream & Onion & Oooriginal Flavors

By Laura McQuarrie | Published 2021-09-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crisps-cans
References: [prnewswire](https://www.prnewswire.com/news-releases/no-need-to-be-afraid-of-snacking-in-the-dark-this-halloween-pringles-debuts-limited-edition-glow-in-the-dark-cans-301366737.html)

There's a pair of new limited-edition crisps cans from [Pringles](https://www.trendhunter.com/trends/pringles-ghost-pepper-ranch) and they [glow in the dark](https://www.trendhunter.com/trends/sour-patch-kids-glow-ups) for Halloween to spotlight fun flavors like 'Sour Scream & Onion' and 'Oooriginal.' These seasonal snacks feature the brand's updated logo, along with mummy or zombie hands, which appear as glow-in-the-dark images in low light.

Perfect for snacking in October, entertaining or trick-or-treating, the Pringles Glow-in-the-Dark cans offer a fresh new take on favorite Sour Cream & Onion and Original flavors. These limited-edition crisps cans will be available across the nation as of September but only for a limited time. The Halloween packaging speaks to snackers of all ages and it highlights the craveable nature and classic tube shape container of the crisps.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 59% | Activity: 83% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Limited Edition Packaging:** Brands can increase sales and customer engagement by introducing limited edition packaging, especially during holidays or special events.
- **Creative Branding:** By introducing unique and eye-catching branding, brands can capture the attention of their target audience which can lead to increased sales and brand recognition.
- **Seasonal Flavors:** Offering seasonal flavors can create excitement and anticipation among customers, and can also help establish a brand as innovative and attuned to current trends.

### Industries Being Reshaped

- **Food and Beverage:** In the food and beverage industry, brands can utilize limited edition packaging, creative branding, and seasonal flavors to increase sales and capture market share.
- **Marketing and Advertising:** Marketing and advertising agencies can provide services to help brands develop and execute creative packaging, branding, and flavor strategies in order to increase consumer engagement and sales.
- **Retail:** Retailers can partner with brands to showcase limited edition packaging, creative branding, and seasonal flavors in order to attract customers in-store, increase foot traffic, and boost sales.

## Related on Trend Hunter

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