# AR Crisps Canisters The Good Crisp Company's Packaging Connects Kids to Santa By Laura McQuarrie | Published 2020-12-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crisps-canister References: [prnewswire](https://www.prnewswire.com/news-releases/the-good-crisp-company-spreads-holiday-cheer-with-a-message-from-santa-on-each-can-301186347.html) & [thegoodcrispcompany](https://www.thegoodcrispcompany.com/) The Good Crisp Company launched an [augmented reality feature](https://www.trendhunter.com/trends/no-bs-motivator-experience) on its crisps canisters so that kids can take a selfie with Santa. Since this year's holiday traditions look different than years past, The Good Crisp Company created a fun and simple way for families to tap into the spirit of the season in a safe way—and do so without needing to download any special apps. The [festive packaging](https://www.trendhunter.com/trends/seasonal-assortment) includes a [QR code](https://www.trendhunter.com/trends/love-corn) that can be scanned with a smartphone to start an experience that draws families into Santa's snowy virtual winter wonderland. According to the brand, it is "the very first snack brand to bring this new form of curved-image AR to consumer packaged goods." Image Credit: The Good Crisp Company ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 34% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Packaging:** The use of augmented reality in product packaging creates interactive and engaging experiences for consumers. - **Virtual Experiences:** The integration of virtual elements allows brands to provide unique and immersive experiences to customers. - **QR Code Activation:** Using QR codes as a gateway to augmented reality content enhances consumer interactions with products. ### Industries Being Reshaped - **Food and Beverage:** Incorporating augmented reality into food and beverage packaging adds a delightful and entertaining element to consumer products. - **Consumer Packaged Goods:** Augmented reality technology opens up new possibilities for innovative and interactive packaging solutions in the consumer packaged goods industry. - **Marketing and Advertising:** Leveraging AR technology in marketing campaigns and packaging designs enables brands to create memorable and engaging experiences for their target audience. ## Related on Trend Hunter - [Seasonal AR Coffee Packaging](https://www.trendhunter.com/trends/nescaf-gold-blend.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Festive Savory Snack Ads](https://www.trendhunter.com/trends/chips-for-santa.md) - [AR-Enabled Advent Calendars](https://www.trendhunter.com/trends/lindt-teddy-augmented-reality-advent-calendar.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md)