# Gamer-Targeted Crisps Campaigns Pringles' Campaign Has a Hungry Zombie Who Travels Through Screens By Laura McQuarrie | Published 2021-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crisps-campaign References: [famouscampaigns](https://www.famouscampaigns.com/2021/02/pringles-are-breaking-the-norms-of-virtual-reality-by-bringing-a-zombie-character-to-life/?utm_source=feedly&utm_medium=rss&utm_campaign=pringles-are-breaking-the-norms-of-virtual-reality-by-bringing-a-zombie-character-to-life) Pringles collaborated with [Xbox](https://www.trendhunter.com/trends/doritos-and-xbox) and Raw & Fury on a crisps campaign that introduces a hungry zombie named Frank who climbs through screens to snack on crisps. One video in the campaign shows a gamer playing a zombie game, then experiencing horror as the zombie begins to exit the screen and reach towards him—or in his direction for the [tube of Pringles](https://www.trendhunter.com/trends/pringamabobs). Pringles is bringing the magic of its campaign to real gamers, as Leahviathan played West of Dead with her live audience on [Twitch](https://www.trendhunter.com/trends/modtheveg) and Zombie Frank made entered her room via her gaming monitor. The character is hopping from screen to screen and over the course of a few video spots, viewers will see Zombie Frank become more and more human. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 79% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Gamer-targeted Advertising:** Pringles' campaign shows the potential for brands to create interactive, immersive experiences for gamers in their marketing. - **Crossover Campaigns:** Collaborations between brands and video games can bring a new level of engagement to both audiences. - **Interactive Branding:** Integrating a brand's campaign and messaging within the virtual world can increase consumer involvement and brand loyalty. ### Sectors Adopting This - **Snack Foods:** The use of gaming as a marketing tool can create innovative campaigns that resonate with snack food consumers. - **Video Games:** Video game companies can partner with brands for unique crossover campaigns, creating new revenue streams and user experiences. - **Digital Advertising:** The integration of advertising and virtual reality creates new possibilities for engaging, interactive brand messaging. ## Related on Trend Hunter - [Snacking Gamer Campaigns](https://www.trendhunter.com/trends/heinz-hidden-spots.md) - [Gamer-Targeted Chip Promotions](https://www.trendhunter.com/trends/gaming-onpack-promotion.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Video Game-inspired Chips](https://www.trendhunter.com/trends/minecraft-spicy-tnt-flavor.md) - [Gamer-Targeted Snack Promotions](https://www.trendhunter.com/trends/doritos-and-xbox.md) - [Video Game-Themed Snack Chips](https://www.trendhunter.com/trends/pringles-minecraft-suspicious-stew.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md)