# Hospitality-Supporting Crisps Crisps Artois are Exclusively Launching Through Pubs and Bars By Laura McQuarrie | Published 2023-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crisps-artois References: [barmagazine](https://barmagazine.co.uk/stella-artois-partners-with-hospitality-action-to-provide-industry-support-with-launch-of-crisps-artois/) & [crisps-artois.hospitalityaction.org](https://crisps-artois.hospitalityaction.org)  To support the hospitality sector in the UK, [Stella Artois](https://www.trendhunter.com/trends/frites-artois) is introducing a campaign for the summer so that customers who order two chalices of Stella Artois will receive a pack of exclusive, limited-edition [Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection) Artois to share. Crisps Artois were purposefully created to pair perfectly with Stella Artois. Made with British potatoes, chips are enhanced with smoked salt and savory-sweet black garlic. These chips are launching exclusively in the On-Trade, and it's the only way consumers will be able to get a taste of Crisps Artois. On the crisps packets, consumers will find a QR code that they can scan in order to make a donation to Hospitality Action, the leading charity supporting the On-Trade. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 91% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hospitality-supporting Campaigns:** As seen in Stella Artois' campaign launching exclusive crisps for pubs and bars, other companies can create campaigns that support the struggling hospitality sector. - **QR Code-enabled Donations:** Utilizing QR codes on product packaging, such as Crisps Artois, can encourage customers to make donations to relevant charities and causes with ease, creating a new opportunity for corporate social responsibility while engaging consumers. - **Food and Beverage Pairing:** As shown through the creation of Crisps Artois, food and beverage pairing can be a great opportunity for new product development and marketing, especially for exclusive, limited-edition products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from creating exclusive, limited-edition products that pair with existing items to boost sales and customer engagement. - **Charities and Non-profit Organizations:** The use of QR codes on product packaging to encourage customer donations presents a new opportunity for charities and non-profit organizations to increase their support and engagement. - **Hospitality and Tourism:** Companies in the hospitality and tourism industry can show support for struggling businesses and individuals by launching campaigns that give back and drive traffic to pubs, bars, and other establishments. ## Related on Trend Hunter - [Champagne-Friendly Crisps](https://www.trendhunter.com/trends/chips-and-champagne.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Belgian Fusion Restaurants](https://www.trendhunter.com/trends/frites-artois.md) - [Stout-Flavored Snack Chips](https://www.trendhunter.com/trends/burts-guinness-crisps.md) - [Crispy Bar Snack Chips](https://www.trendhunter.com/trends/made-for-drink-baron-bigod-cheese-onion.md) - [Conversation Starter Crisps](https://www.trendhunter.com/trends/spicy-cheese-chips.md) - [Garlic Bread Snack Chips](https://www.trendhunter.com/trends/specially-selected-garlic-bread-crinkle-cut-crisps.md) - [Authentic UK Inflight Snacks](https://www.trendhunter.com/trends/made-for-drink-british-airways.md)