# Canned Female-Targeting Ciders The Crispin Rosé Slim Cans Focus on Feminine Aesthetics By Michael Hemsworth | Published 2018-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispin-ros References: [foodbev](https://www.foodbev.com/news/crispin-rose-to-roll-out-slim-cans-for-the-us-in-september/) & [crispincider](https://www.crispincider.com) The Crispin Rosé slim cans have been unveiled by the brand as a new packaging design with female consumers in mind to help drive interest in its products. Slim and inherently feminine in design, the [canned cocktails](https://www.trendhunter.com/trends/on-the-rocks-cans) are intended to have a high-end feeling that will be favorited by female consumers looking for a convenient and portable way to enjoy the refreshing libation. The new Crispin Rosé slim cans come as a response to the expanding [canned wine market](https://www.trendhunter.com/trends/19-crimes-canned-wines) that is continuing to gain popularity amongst female consumers who are seeking a convenient way to enjoy their favorite drinks. The product itself was released several months ago to consumer praise and is crafted from a blend of freshly pressed apples and pears, while the pinkish hue is achieved with rose petals and hibiscus. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Canned Wine Market:** Expanding market of canned wine presents an opportunity for innovative packaging designs targeting female consumers. - **Convenient and Portable Drinks:** Creating high-end, slim canned cocktails offers an innovative way for female consumers to enjoy their favorite beverages on the go. - **Female-targeted Alcoholic Beverages:** Developing appealing aesthetics and flavors specifically designed for female consumers presents a disruptive innovation opportunity in the alcohol industry. ### Who This Affects Most - **Packaging Design:** Opportunities for disruptive innovation in packaging design to attract female consumers and differentiate products in the canned wine market. - **Beverage Manufacturing:** Incorporating rose petals and hibiscus in alcoholic beverages opens new possibilities for innovative and appealing female-targeted products in the beverage industry. - **Alcohol and Beverage Retail:** Capitalizing on the increasing popularity of canned wine among female consumers by offering a variety of convenient and aesthetically pleasing options in the retail sector. ## Related on Trend Hunter - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Apple Wine Cocktails](https://www.trendhunter.com/trends/angry-orchard-canned-cocktail.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Single-Serving Non-Alcoholic Slim Cans](https://www.trendhunter.com/trends/slim-cans.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)