# Rose Petal-Infused Ciders The Crispin Cider Company 'Crispin Rosé' Has Pear and Apple Juices By Michael Hemsworth | Published 2018-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispin-cider-company References: [foodbev](https://www.foodbev.com/news/millercoors-crispin-cider-rose-cider/) & [crispincider](https://www.crispincider.com) The popularity of [hard cider drinks](https://www.trendhunter.com/trends/inchs-cider) is increasing across the United States as consumers seek out a different libation to casually enjoy, which is seeing brands respond with new products like the [Crispin Cider Company](https://www.trendhunter.com/trends/first-sandwich) 'Crispin Rosé.' Crafted from a blend of apple and pear juices, the cider is infused with hibiscus and rose petals to help the libation attain the premium pink color that it highlights. The gluten-free drink has been created by the MillerCoors-owned brand in response to the [rise of rosé wines and ciders](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) as consumers shift away from mainstream beers towards more artisanal libations. The Crispin Cider Company 'Crispin Rosé' was explained by VP of Brand Marketing at MillerCoors, Ashley Selman, when she said, "We know there’s a high correlation between wine and cider drinkers, and with the introduction of Crispin Rosé, we believe we’re bringing the best of both worlds to this group. Crispin Rosé combines the beautiful appearance of rosé with the crispness, refreshment and shareable nature of a cider." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Increasing Popularity of Hard Ciders:** Opportunity for brands to create unique and premium cider flavors infused with botanicals like hibiscus and rose petals. - **Shift Towards Artisanal Libations:** Emphasizing on the rise of rosé wines and ciders as consumers move away from mainstream beers, giving an opportunity for craft cider brands to cater to this market. - **Convergence of Wine and Cider Drinkers:** Creating a potential market for hybrid products that combine the characteristics of both wine and cider, such as the Crispin Rosé. ### Industries Being Reshaped - **Hard Cider Industry:** Innovative cider companies can capitalize on the growing consumer interest by experimenting with new flavors and infusion techniques. - **Craft Beverage Industry:** Opportunity for craft beverage makers to offer unique and refreshing alternatives to mainstream beers, appealing to consumers seeking more artisanal libations. - **Wine Industry:** Wine producers can explore the cider market and develop hybrid products that combine the popularity and aesthetics of rosé wine with the crispness and refreshment of cider. ## Related on Trend Hunter - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Medium-Sweet Blush Ciders](https://www.trendhunter.com/trends/devon-ros-cider.md) - [Free-From French Rosé Ciders](https://www.trendhunter.com/trends/galipette-cidre-ros-cider.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Tropically Flavored Ciders](https://www.trendhunter.com/trends/cloudy-cider.md) - [Premium-Quality Canned Ciders](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder.md)