# Allergen-Free Snack Crackers The New Wasa Gluten-Free Crispbread Crackers Come in Two Flavors By Michael Hemsworth | Published 2018-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispbread-crackers References: [preparedfoods](https://www.preparedfoods.com/articles/120967-wasa-gluten-free-crispbread-crackers) & [wasa-usa](http://www.wasa-usa.com) The number of consumers who are looking to avoid certain food ingredients for health or allergy purposes is on the rise, which is seeing brands respond with new options like the Wasa Gluten-Free Crispbread Crackers. The crackers are Non-GMO Project Verified and even free from palm oil, trans far, lactose and, of course, gluten. The snack crackers come in two flavor options including 'Sesame & Sea Salt' and 'Original,' which are both crafted with premium ingredients that make them ideal for consumption with [various spreads and toppings](https://www.trendhunter.com/trends/artisan-crisps). The Wasa Gluten-Free Crispbread Crackers come in convenient [snack packs](https://www.trendhunter.com/trends/glutino-wafer-bites) to avoid cross contamination, while also making them perfect for enjoying when out of the house as part of an impromptu meal. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 46% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Allergen-free Snack Options:** Brands can create allergen-free options for consumers looking to avoid certain food ingredients for health or allergy purposes. - **Non-gmo Certification:** Brands can pursue Non-GMO Project Verification to appeal to health-conscious consumers seeking transparency in their food sources. - **Convenient Snack Packaging:** Brands can develop convenient snack packaging to appeal to busy consumers looking for on-the-go snack options. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can innovate by creating more allergen-free products and pursuing Non-GMO Project Verification. - **Packaging:** Packaging companies can innovate by creating more eco-friendly, convenient, and allergen-free packaging options. - **Health and Wellness:** Health and wellness industries can innovate by providing more resources for people with dietary restrictions to lead healthier lifestyles. ## Related on Trend Hunter - [Gluten-Free Plant-Based Crackers](https://www.trendhunter.com/trends/glutenfree-cracker.md) - [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md) - [Free-From Snacking Crackers](https://www.trendhunter.com/trends/grain-free-cracker.md) - [Small-Batch Gluten-Free Crackers](https://www.trendhunter.com/trends/once-again-graham-crackers.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Free-From Cracker Thins](https://www.trendhunter.com/trends/free-from-cracker.md) - [Crunchy Sourdough Crispbreads](https://www.trendhunter.com/trends/sourdough-crispbread.md) - [Allergy-Friendly Graham Crackers](https://www.trendhunter.com/trends/classic-graham-crackers.md) - [Gut-Friendly Crackers](https://www.trendhunter.com/trends/gut-friendly-crackers.md)