# Shareable Cracker Packaging The New Ritz Crisp & Thin Packets are Meant to Facilitate Sharing By Katherine Pendrill | Published 2016-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crisp-thin References: [foodbev](http://www.foodbev.com/news/ritz-crisp-to-expand-100g-sharing-bag-range-with-new-flavours/) & [ritzbakery](http://www.ritzbakery.co.uk/Home) In an effort to cater to the growing demand for shareable snacks, [Ritz](https://www.trendhunter.com/trends/ritz-drizzled-minis) Crisp & Thin will now be packaged in handy 100 gram bags. With gourmet flavors such as Sweet Red Chilli and Oven Roasted Chicken, the crackers are sure to appeal to snack-obsessed millennials. Ritz Crisp & Thin launched last May and has quickly become a best-seller in the UK. The crackers themselves are made from thinly sliced potato that has been oven-baked until crispy and seasoned with gourmet ingredients. Now the crackers are available in handy 100 gram bags that make them ideal for sharing. Designed to serve as a [healthy alternative to chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps) and other high-calorie snack foods, the potato-based crisps are perfect for those looking for a light and flavorful snack option. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Shareable Cracker Packaging:** Convenient packagings that encourage sharing, an idea that can be adopted by other snack manufacturers. - **Gourmet Flavors in Snacks:** The inclusion of high-end flavors in snack items is a rising trend that indicates an opportunity to differentiate and add value to a snack product. - **Healthy Snacks:** Healthy snacks that offer a light and flavorful snack option can become a popular trend that consumers will prioritize and appreciate. ### Industries Being Reshaped - **Food Packaging Industry:** The innovative packaging designs that make snack foods more shareable can improve customer satisfaction and potentially lead to higher sales. - **Snack Food Industry:** The addition of gourmet flavors and healthier snack options can create new markets for snack companies and attract more health-conscious customers. - **Millennial Marketing Industry:** Developing marketing campaigns targeted at millennials who are driving the demand for snack foods can result in stronger sales and brand loyalty. ## Related on Trend Hunter - [Crispy Bite-Sized Crackers](https://www.trendhunter.com/trends/mini-ritz-crackers.md) - [Flavorful Better-for-You Lentil Crisps](https://www.trendhunter.com/trends/tyrrells-lentil-crisps.md) - [Bite-Sized Fudge-Drizzled Crackers](https://www.trendhunter.com/trends/ritz-drizzled-minis.md) - [Golden-Baked Summertime Crackers](https://www.trendhunter.com/trends/ritz-sunkissed.md) - [Consumer-Driven Snack Products](https://www.trendhunter.com/trends/wheat-crunchies.md) - [Herbaceous Cracker Snacks](https://www.trendhunter.com/trends/carrs-melts-italian-herbs-flavour.md) - [Spiced Cheddar Sandwich Crackers](https://www.trendhunter.com/trends/ritz-bits-spicy-queso.md) - [Cheesy Low-Fat Cracker Snacks](https://www.trendhunter.com/trends/mini-cheddars-nibblies.md) - [Reduced Plastic Crisp Packaging](https://www.trendhunter.com/trends/joyfull-bakery-parmesan-crisps.md)