# Heavily Hopped IPAs This Crisp IPA Featured Hop Additions During Both Brewing & Fermentation By Rahul Kalvapalle | Published 2023-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crisp-ipa References: [brewbound](https://www.brewbound.com/news/grey-sail-brewing-announces-summer-lineup) & [greysailbrewing](https://greysailbrewing.com/our-brews/)  Grey Sail Brewing, a well-regarded craft brewery located in Rhode Island, has launched a delicious and crisp IPA that is designed to be enjoyed in any and every summertime situation. Named 'Adrift,' this crisp IPA makes use of hop varieties that are known to be a feature in many of Grey Sail's most popular offerings. This particular beer makes use of Mosaic and Cascade hops during the brewing process, while the fermentation element of the beer's creation saw the inclusion of bold amounts of Cashmere, Simcoe and Chinook hops. The end result is a beer that is unabashedly hoppy and features a combination of pine and citrus layers with a very subtle hint of caramel sweetness. According to Rich Welsh, head brewer over at Grey Sail, “Adrift is a laid-back IPA – juicy with a touch of bitterness." Image Credit: Grey Sail Brewing ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 52% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Hop-forward Ipas:** Craft breweries can differentiate their offerings by creating hop-forward IPAs using a variety of hop additions throughout the brewing and fermentation process. - **Multi-hop Ipas:** Brewers can experiment with multiple hop varieties, including both bittering and aromatic hops, to create complex and unique IPA flavors. - **Session Ipas:** Craft breweries can cater to the summer market by creating low-ABV session IPAs with less bitterness and more drinkability. ### Who This Affects Most - **Craft Beer:** Craft breweries can continue to innovate and differentiate their offerings by experimenting with hop additions and creating unique IPA flavors. - **Beverage:** Beverage companies can create more hop-forward products to cater to the growing market of consumers that enjoy the bold and unique flavor profile of hoppy IPAs. - **Hospitality:** Restaurants, bars, and hotels can offer a variety of hop-forward IPAs that cater to the diverse taste preferences of their customers. ## Related on Trend Hunter - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Single-Hop Hazy IPAs](https://www.trendhunter.com/trends/singlehop-hazy-ipa.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Accessibly Hopped Hazy IPAs](https://www.trendhunter.com/trends/hopped-hazy-ipas.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Aromatically Juicy IPAs](https://www.trendhunter.com/trends/aromatically-juicy-ipa.md)