# Terpene-Based Canned Drinks Crisp & Crude Enters the Ready-To-Drink Market with Two Beverage Lines By Niko Pajkovic | Published 2021-10-06 | Updated 2021-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crisp-crude References: [bevnet](https://www.bevnet.com/news/2021/crisp-crude-introduces-mood-enhancing-botanical-terpenes-non-alcoholic-rtd-drink) & [crispandcrude](https://crispandcrude.com/)  Austin-based [Crisp & Crude](https://www.trendhunter.com/trends/Wellness-dining-experiences) has officially entered the [ready-to-drink market](https://www.trendhunter.com/trends/emerald-hour) with the launch of two collections of canned, terpene-based beverage lines: 'Hemp + Botanical Terpenes' and 'Botanical Terpenes.' These non-alcoholic, mood-enhancing cocktails utilize natural ingredients to offer consumers a one-of-a-kind drink to help them unwind. Each can of the 'Hemp + Botanical Terpenes' contains 20mg of broad-spectrum hemp extract. Meanwhile, the 'Botanical Terpenes' are entirely hemp-free but offer similar mood-altering effects. Botanical terpenes are aromatic plant compounds found in numerous plants, fruits, and roots. When extracted and consumed, they have been proven to immediately impact an individual's psychic state. Of course, terpenes appear to be under-utilized in the canned beverage market, which is currently crowded with CBD-based products. This is why Crisp & Crude has worked to develop a range of [terpene-based drinks](https://www.trendhunter.com/trends/buuz), setting themselves apart from other brands by offering a unique and healthy mood-enhancing alternative. Image Credit: Crisp and Crude ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Terpene-based Beverages:** Creating and marketing beverages infused with terpenes as a healthy mood-enhancing alternative to CBD-based canned beverages. - **Natural Mood-enhancing Cocktails:** Developing all natural mood-enhancing cocktails to offer consumers a unique non-alcoholic beverage experience. - **Exploration of Botanical Terpenes:** Exploring the under-utilized potential of botanical terpenes in the beverage industry to offer new and innovative product lines. ### Industries Being Reshaped - **Beverage Industry:** Opportunities for a healthy and unique addition to the rapidly growing canned beverage market. - **Natural Wellness Industry:** Creating new natural wellness products and expanding the industry with unique mood-enhancing drinks. - **CBD Industry:** Offering a new and healthy alternative to CBD-based canned beverages, opening up a new avenue in the industry. ## Related on Trend Hunter - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Non-Alcoholic Terpene Spirits](https://www.trendhunter.com/trends/terps-co.md) - [Terpene-Infused IPAs](https://www.trendhunter.com/trends/juicy-terpene-ipa.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Juicy Cannabis-Infused Spritzers](https://www.trendhunter.com/trends/cannabis-infused-spritzer.md)