# Animal Snackaging The ‘Crips' Oven-Baked Wheat Chips By Luisa Amanda Gomes | Published 2010-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crips-oven-baked-wheat-chips References: [notcot](http://www.notcot.com/archives/2010/03/crips_-_better_than_crisps.php) & [cripsnacks](http://www.cripsnacks.com/) 'Crips' [oven-baked wheat chips](https://www.trendhunter.com/trends/cronchclub) have an interesting and cute idea on their [packaged wholesome snacks](https://www.trendhunter.com/trends/garden-veggie-snacks). Whereas most typical chip bags have Humpty Dumpty or shots of their greasy products, Crips have adorable pictures of rodents and pets in an [antiqued art style](https://www.trendhunter.com/trends/back-to-nature-1). As rodents and pets are infamous for being healthy snackers and being way too cute for their own good, how can anyone pass up a chance to snack on these Crips? **Implications** - In order to differentiate themselves from other brands, companies can use a creative or unconventional designs to reach new or unlikely clients. The growing popularity of human-animal animations in the blogosphere and online environments can be used to attract younger consumers. The extra effort put in to appeal to a specific market of buyers will ultimately result in higher profits for the business. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wholesome Snack Packaging:** Companies can attract younger consumers with creative and unconventional designs using human-animal animations to differentiate themselves from competitors. - **Antiqued Art Style Packaging:** Companies can use an antiqued art style for packaging to reach new or unlikely customers and ultimately result in higher profits. - **Animal-inspired Snack Packaging:** Companies can appeal to specific markets of buyers by incorporating animal-inspired designs on their snack packaging resulting in increased sales. ### Who This Affects Most - **Snack Food Industry:** Companies in the snack food industry can use creative and unconventional designs to differentiate themselves from their competitors and appeal to a broader customer base. - **Graphic Design Industry:** Companies in the graphic design industry can specialize in creating unique and creative packaging designs for the snack food industry to increase sales and profits. - **Pet Industry:** Companies in the pet industry can collaborate with snack food companies to create animal-inspired designs for their packaging to reach consumers who are pet owners or animal lovers. ## Related on Trend Hunter - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Character-Themed Snack Products](https://www.trendhunter.com/trends/good2grow-snackers.md)