# Supersized Textured Snacks Crinklys BIG Makes Snacking Experiences More Satisfying By Laura McQuarrie | Published 2026-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crinklys-big References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/65278/pladis-weaponises-bold-flavours-and-bigger-formats-to-capture-gen-z/) & [pladisglobal](https://www.pladisglobal.com/our-brands/jacobs)  As snackers crave intensified flavors and satisfying textures, [Jacob’s](https://www.trendhunter.com/trends/jacobs-crinklys-chilli-beef) Crinklys is going bolder with Crinklys BIG. This supersized version of the brand's textured snack range is as enticing for enjoying solo on a lunch break as it is for sharing with others during evening occasions. “Crinklys BIG is a bigger product than our original Crinklys, which offers consumers a more satisfying eat,” said Solene Conanec, brand manager at [pladis UK&I.](https://www.trendhunter.com/trends/mini-cheddars-cheeselets) “The larger format not only amplifies the [signature crunch and flavor](https://www.trendhunter.com/trends/kettle-krinkle-chips) consumers already love but also fits into the growing demand for products that can be enjoyed together." Crinklys BIG delivers a larger, bolder, more sensorial and snackable experience of three oven-baked flavors: Cheese & Onion, Salt & Vinegar, and Prawn Cocktail. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 72% | Activity: 76% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Supersized Snack Formats:** Larger single-piece snacks that amplify crunch and portion perception present opportunities to redefine portion economics and consumption norms. - **Textured Sensory Snacking:** An emphasis on pronounced textures and multi-sensory eating experiences signals potential for products that prioritize mouthfeel and acoustic feedback as key value drivers. - **Shareable Snack Occasions:** Snacks formulated and sized for communal consumption indicate room for offerings tailored to social and evening-sharing contexts rather than solo snacking. ### Industries Being Reshaped - **Snack Food Manufacturing:** Producers can explore novel processing techniques and ingredient blends to deliver intensified flavor intensity and durable large-format crisps. - **Retail and Merchandising:** Shelf-layout strategies and premium display formats that highlight supersized, sensory-forward SKUs could reshape impulse purchase dynamics. - **Food Packaging and Sustainability:** Developments in protective, lightweight packaging for larger-format snacks suggest avenues for balancing increased portion sizes with reduced material waste. ## Related on Trend Hunter - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Delectable Innovative Snack Lines](https://www.trendhunter.com/trends/david-dobrik.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Hot Honey Pizza Dips](https://www.trendhunter.com/trends/hot-honey-pepperoni-pizza-dip.md) - [Grab-and-Go Spicy Snack Chips](https://www.trendhunter.com/trends/mccoys-hot-n-spicy-snack-chips.md) - [Caffeinated Protein Bars](https://www.trendhunter.com/trends/dark-chocolate-espresso-battle-bar.md) - [Sweet Crispy Protein Snacks](https://www.trendhunter.com/trends/pure-protein-popped-crisps.md) - [Pork-Flavored Snack Chips](https://www.trendhunter.com/trends/pork-scratching-potato-crisps.md) - [Crunchy Toddler Fruit Snacks](https://www.trendhunter.com/trends/organic-fruit-crunchables.md)