# Crinkle-Cut Fry-Themed Body Pillows Shake Shack and Bearaby Lauunch the Crinkle Cut Cuddler By Kalin Ned | Published 2024-06-25 | Updated 2024-07-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/crinkle-cut-cuddler References: [bearaby](https://bearaby.com/products/french-fry-pillow)  [Shake Shack](https://www.trendhunter.com/trends/fries-clips) and [Bearaby](https://www.trendhunter.com/trends/soothing-body-pillow) have come together for a unique collaboration in honor of National French Fry Day with the launch of the Crinkle Cut Cuddler. This limited-edition body pillow takes inspiration from [crinkle-cut fries](https://www.trendhunter.com/trends/fifis-fry-co). The cheeky product features a washable yellow cover reminiscent of the iconic fries and its packaging is aptly reminiscent of a takeout box. Designed by Bearaby — a brand known for its wellness-oriented home products, the Crinkle Cut Cuddler serves multiple purposes including offering comfort for side sleeping, joint support, and pregnancy comfort. It can also be simply used as a lounging accessory. The partnership between Shake Shack and Bearaby effortlessly merges comfort with whimsical design, offering consumers a standout home decor piece that adds a playful touch to any living space. Image Credit: Shake Shack x Bearaby ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 67% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### What's Driving This Trend - **Collaborative-themed Comfort Items:** Cross-industry collaborations are leading to the creation of novel comfort products that resonate with consumers' tastes and interests. - **Whimsical Home Decor:** Playful and themed decor items are gaining traction as consumers look for unique pieces that add character and joy to their living spaces. - **Multi-function Wellness Products:** Products that offer multiple wellness benefits, such as comfort for different sleeping positions and joint support, are capturing consumer interest. ### Who This Affects Most - **Home Decor:** Innovatively designed decor items that incorporate humor and functionality are finding a niche in the home decor industry. - **Collaborative Marketing:** Cross-promotions and joint ventures between brands from different sectors are proving to attract diverse consumer bases with unique product offerings. - **Wellness Products:** The demand for products that contribute to physical well-being, while also featuring enjoyable and quirky design elements, is on the rise. ## Related on Trend Hunter - [Macaroni-Shaped Body Pillows](https://www.trendhunter.com/trends/macaronishaped-body-pillows.md) - [Holiday Tradition QSR Toys](https://www.trendhunter.com/trends/shake-shack-cris-crinkle-cut.md) - [Soothing Body Pillows](https://www.trendhunter.com/trends/soothing-body-pillow.md) - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [Oversized Sandwich Pillows](https://www.trendhunter.com/trends/kfc-chicken-sandwich-snuggler.md) - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Cuddly Body-Conforming Pillows](https://www.trendhunter.com/trends/hugl.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Crinkle Fry-Inspired Clips](https://www.trendhunter.com/trends/fries-clips.md)