# Demure 70s Fashion The Ones 2 Watch 'Madonna' Feature Highlights Crimped Hairstyles By Jana Pijak | Published 2016-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crimped-hairstyle References: [theones2watch](http://theones2watch.com/editorial/women/26481/) & [podburtnaja](http://www.podburtnaja.com/) Photographer Aleksandra Podburtnaja captures 'Madonna,' an editorial for The Ones 2 Watch that highlights 70s-themed beauty looks like crimped hairstyles and bronzed makeup. Model Nathalie Sorrell stars in the image series that boasts wardrobe styling by Claudia Walder. Walder dresses her muse in an [all-white wardrobe](https://www.trendhunter.com/trends/contemporary-femininity) that consists of [retro pieces](https://www.trendhunter.com/trends/vintageinspired-jewelry) like textured faux fur coats and flowing summer dresses that embody a girly, flower child aesthetic. Hair and makeup for this series is the work of Ziima Yosuke and Jess Whitbread who modernize crimped hairstyles for a new generation while pairing them with fresh-faced cosmetics that make a subtle and sophisticated statement. This elegant image series is a fresh take on 70s styling and is effortlessly cool in its overall look and feel. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **70s-themed Beauty Looks:** Opportunity for beauty brands to capitalize on the resurgence of 70s-inspired hairstyles and makeup. - **Girly, Flower Child Aesthetic:** Fashion brands can tap into the demand for retro, feminine styles reminiscent of the 70s. - **Fresh-faced Cosmetics:** Innovative cosmetic companies can create makeup products that enhance natural beauty and provide a subtle, sophisticated look. ### Who This Affects Most - **Beauty:** The beauty industry can cater to the demand for 70s-inspired beauty looks and products. - **Fashion:** Fashion brands can create collections that embrace the girly, flower child aesthetic of the 70s. - **Cosmetics:** Cosmetic companies can develop new products that highlight natural beauty and offer a fresh-faced appearance. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md)