# Criminal Car Rental Ads This Commercial Features Prisoners Escaping with a Rented Car By Erica Francis | Published 2016-08-12 | Updated 2016-08-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/criminal-car References: [adsoftheworld](http://adsoftheworld.com/media/tv/lej_et_lig_prison_break) & [lejetlig.dk](http://www.lejetlig.dk/) Copenhagen-based [car rental agency](https://www.trendhunter.com/trends/car-rental-services) 'Lej Et Lig Biludlejning' used the TV series 'Prison Break' as an inspiration for this [criminal car commercial](https://www.trendhunter.com/trends/he-got-money). The ad starts out with three ominous men in orange prison jumpsuits chained together by the ankles and handcuffed. The men walk into an office, where a woman behind the counter transacts with the stone-faced convicts in silence and takes a pair of car keys from them with a smile. The ad seems odd until the end where the company states: "We don't care what you use our cars for." The commercial leaves its audience hanging and wondering what the whole video is about right up until the last scene. By using [suspense and a humorous criminal storyline](https://www.trendhunter.com/trends/sweet-suspicion), the brand is able to capture consumer attention and make a memorable brand impression. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 43% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Suspenseful Ad Campaigns:** Creating commercials that engage viewers through suspense and intrigue can leave a lasting impression on consumers. - **Unconventional Marketing Strategies:** Using unexpected and unconventional marketing tactics, such as a criminal-themed commercial, can attract consumer attention and differentiate a brand from competitors. - **Humorous Brand Impressions:** Incorporating humor into advertisements, even with unconventional themes, can help leave a positive and memorable brand impression on viewers. ### Who This Affects Most - **Car Rental:** Car rental companies can explore the use of unique and attention-grabbing commercials to appeal to customers and stand out in a competitive industry. - **Advertising:** The advertising industry can incorporate suspenseful and unconventional marketing approaches to capture audience attention and create engaging campaigns for clients. - **Entertainment:** Entertainment companies can create commercials that draw inspiration from popular TV shows or movies to connect with viewers and enhance brand awareness. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md)