# Burglar-Branded Beer This Criminal Beer Brewing Company Uses a Cartoon Burglar Mascots By Ady Floyd | Published 2015-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/criminal-beer References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/07/criminal-beer.html) & [designmatic](http://www.designmatic.co.uk/portfolio/criminal-beer/) Design agency Designmatic created a burglar-branded beer package for the independently owned Criminal Beer brewing company. This brewery's delicious flavor range needed to be conveyed in an interesting way and was executed successfully with the help of the design studio. Criminal Beer's history centers around rumors of the brewery's unique recipes -- blends that mimic beers consumed by prison inmates. Boasting an illustration of the burglar mascot, the rest of the beer's labeling remains simple and clean. This brewery created four different beer flavors including original, spicy chili, fiery ginger and zesty lime blends. Each bottle boasts a color-coded strip that contains the name of its corresponding flavor. Criminal Beer's unique mascot make its products eye-catching and intriguing to consumers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Packaging:** Craft breweries can explore innovative packaging designs to differentiate their products and attract consumers. - **Brand Mascots:** Companies can create memorable brand mascots to enhance their product identity and engage with consumers. - **Intriguing Product Storytelling:** Businesses can leverage unique narratives and rumors surrounding their products to create intrigue and captivate consumers. ### Industries Being Reshaped - **Craft Brewery:** Craft breweries can capitalize on the growing demand for unique and visually appealing beer packaging to stand out in the market. - **Design Agency:** Design agencies can offer their expertise to breweries looking to create visually striking and engaging packaging designs for their products. - **Beverage Manufacturing:** Beverage manufacturers can leverage the power of storytelling and unique product narratives to create a strong brand identity and connect with consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md)