# Toilet Paper Escape Ads Super-Strong Scottex Toilet Paper is Surely Criminal-Approved By Vincent Salera | Published 2009-03-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/criminal-approved-toilet-paper-scottex-toilet-paper-says-its-strong-and-lon References: [adsoftheworld](http://adsoftheworld.com/media/print/scottex_maxi_roll_escape) Toilet paper brand [Scottex’s latest ad](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) would like to show us that their brand of [toilet paper](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) is so strong and long that it can actually help criminals escape from prison. I hope the [escaped prisoner](https://www.trendhunter.com/trends/maxi-babybel-ad) recycled the paper afterwards; I am sure that green activists would consider such waste a crime. The ad was created by advertising agency Duval Guillaume, Antwerp, Belgium with creative direction by Geoffrey Hantson and Manuel Ostyn. The copy was written by Pieter Staes. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Strong Toilet Paper:** Opportunities for marketing and selling strong toilet paper as a necessity in extreme situations. - **Unusual Ads:** Opportunities for creating more unconventional, attention-grabbing ads that challenge traditional advertising norms. - **Sustainable Toilet Paper:** Opportunities for promoting sustainable toilet paper to appeal to eco-conscious consumers. ### Who This Affects Most - **Toilet Paper Manufacturing:** Opportunities for toilet paper manufacturers to innovate and develop stronger and more sustainable products. - **Advertising and Marketing:** Opportunities for advertising agencies to create unconventional, disruptive ads that capture consumer attention. - **Prison Facilities:** Opportunities for prison facilities to evaluate their security measures and consider stronger materials for potential escape prevention. ## Related on Trend Hunter - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Ultra-Soft Reinvented Toilet Paper](https://www.trendhunter.com/trends/smooth-tear.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)