# Billboards on Insects ECB Use Crickets to Promote 2011 Friends Life T20 Cricket Tournament By Julian | Published 2011-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cricketvertising References: [uk.eurosport.yahoo](http://uk.eurosport.yahoo.com/cricket/cow-corner/article/19644/) & [ecb](http://www.ecb.co.uk/flt20) The [England](https://www.trendhunter.com/trends/onpack-promo) and Wales Cricket Board (ECB) launched a [marketing strategy](https://www.trendhunter.com/trends/the-espn-chirpline) with a difference. Not content with traditional forms of media, they have taken to using live crickets to market the 2011 Friends Life t20 cricket tournament. The new branding exercise called 'cricketvertising' involves the tournament branding being transferred on to the backs of live crickets, all in a way that does not harm the insects To help for the cricketvertising initiative, 18 carefully selected crickets were used, representing each of the teams competing in the tournament. Aidan Campbell (the miniature artist commissioned by the ECB) hand-painted the crickets using water-based transfers. Cricketvertising artist Aidan said: "...to brand a cricket was a whole new ball game. I had no idea how it was going to work to begin with, but it’s been a lot of fun.’ ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Live-insect Branding:** Marketers can explore the use of live insects as a unique and memorable branding tool. - **Eco-friendly Marketing:** Brands can use eco-friendly advertising tactics to stand out and appeal to environmentally conscious consumers. - **Artistic Marketing:** Artists and creative professionals can leverage their skills to create unconventional marketing campaigns. ### Where This Applies - **Marketing & Advertising:** Marketing and advertising agencies can experiment with unconventional tactics to create memorable campaigns for their clients. - **Entertainment:** Entertainment companies can use creative marketing efforts to build buzz and excitement around their events. - **Pet & Insect Care:** Pet and insect care companies can target cricket enthusiasts and environmentally conscious consumers with their products and services. ## Related on Trend Hunter - [Online Cricket Betting Solutions](https://www.trendhunter.com/trends/ecricket.md) - [Cricket League-Focused Beverage Partnerships](https://www.trendhunter.com/trends/lucknow-super-giants.md) - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [India-Exclusive Hydration Beverages](https://www.trendhunter.com/trends/campa-cricket.md) - [Cricket-Brand B2B Deals](https://www.trendhunter.com/trends/cognizant-major-league.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Edible Insect Lollipops](https://www.trendhunter.com/trends/pest-infested-pops.md)