# Cricket Jerky Snacks Sens Combines Cricket and Plant Proteins to Rival Real Meat Jerky By Laura McQuarrie | Published 2025-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cricket-jerky References: [taste.anuga.de](https://taste.anuga.de/neuheitendatenbank/produkt.php?id=1726&lng=en) & [eatsens](https://eatsens.com/products/cricket-jerky-sustainable-meat?srsltid=AfmBOoqpw3MLC3HjapsfhIKW6fbx1SFR2XFIhzirl1jOXCoW3qOPWyfM)  Jerky is a convenient, high-protein snack, but some people steer clear of it due to its meat content or concerns about fillers and additives often found in traditional varieties—and Sens' Cricket Jerky offers a different experience by combining [cricket protein and plant-based proteins](https://www.trendhunter.com/trends/utopea-ah). Intentionally developed to look and taste just like its meaty counterpart, Cricket Jerky is soft and chewy rather than dry and tough, it's packed with nutritional value from a combination of cricket protein and soy protein isolate, and produces considerably less carbon dioxide. Cricket Jerky is available in two flavors: [umami Teriyaki with sesame seeds](https://www.trendhunter.com/trends/chicken-skin-crisps) and BBQ, by marinating the alternative jerky in classic American barbecue sauce and naturally sweet dried prunes instead of white sugar. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 41% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Insect-based Protein Innovation:** Cricket Jerky represents a shift towards using insect protein as a sustainable, nutrient-dense alternative to traditional meat sources. - **Hybrid Protein Snacks:** Combining cricket protein with plant-based proteins creates hybrid snacks that appeal to a wide range of dietary preferences and environmental concerns. - **Eco-friendly Flavor Innovations:** Flavors like umami Teriyaki and BBQ highlight the potential of using natural, eco-conscious ingredients like prunes instead of sugar in snack products. ### Industries Being Reshaped - **Sustainable Food Production:** The development of Cricket Jerky reflects an industry focus on producing high-protein, environmentally sustainable food products with low carbon footprints. - **Alternative Snack Foods:** The rising interest in alternatives to traditional jerky is spurring innovations that blend non-traditional protein sources into familiar snack formats. - **Nutritional Biotechnology:** Technological advancements in processing insect and plant proteins open doors for creating nutritionally rich snacks that are both novel and palatable. ## Related on Trend Hunter - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Protein-Packed Jerky Chips](https://www.trendhunter.com/trends/crunchy-jerky-chips.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Calamari Jerky Snacks](https://www.trendhunter.com/trends/calamari-jerky.md) - [Asian Plant-Based Jerky](https://www.trendhunter.com/trends/unlimeat-jerky.md)