# Radically Re-Sized Tees The ASKET Crewneck T-Shirt Features a Revolutionary Sizing System By Vasiliki Marapas | Published 2015-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crewneck-tshirt References: [highsnobiety](http://www.highsnobiety.com/2015/04/15/asket/) & [kickstarter](https://www.kickstarter.com/projects/53775497/the-asket-t-shirt) The everyman appeal of the [classic crewneck t-shirt](https://www.trendhunter.com/trends/90s-boxy-heavy-tee) cannot be denied. Unfortunately, trying to find a crewneck t-shirt that offers both high quality and great fit is a challenge, to say the least. Enter the ASKET, a t-shirt that focuses primarily on size, quality and design, so that consumers don't have to compromise. The revolutionary sizing system is perhaps the most significant feature of this t-shirt. Instead of the five sizes most brands offer -- XS, S, M, L, XL -- the ASKET embraces [body diversity with 15 sizes](https://www.trendhunter.com/trends/curve-by-the-shirt-company), extending each conventional size to include two extra variations (a shorter and a longer version). To ensure the [size is never compromised](https://www.trendhunter.com/trends/sizekick), the t-shirts are designed with pre-shrunk fabrics. Consumers are more inclined than ever before to find garments with superior fit, making the ASKET a brilliant choice. The t-shirt is currently raising funding via a [Kickstarter](https://www.kickstarter.com/projects/53775497/the-asket-t-shirt)campaign. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Extended Sizing:** Extending conventional sizes with two extra variations to embrace body diversity presents an opportunity for brands to offer a wider range of sizes to cater to a more diverse customer base. - **Pre-shrunk Fabrics:** Using pre-shrunk fabrics could provide an opportunity for brands to deliver garments with superior fit and quality while reducing customer frustration of shrinking issues after washing. - **Direct-to-consumer Campaigns:** Direct-to-consumer campaigns can be an effective way for emerging and established brands to raise funding and build brand loyalty while cutting out the traditional middleman. ### Industries Being Reshaped - **Apparel:** Apparel companies can embrace extended sizing and pre-shrunk fabrics to offer customers a better fit while also tapping into a growing market of body-positive consumers. - **E-commerce:** E-commerce retailers can capitalize on direct-to-consumer campaigns by creating compelling marketing strategies and exclusive product offerings to reach a broader audience and increase brand engagement. - **Fashion Technology:** Fashion technology companies can innovate on sizing technologies with machine learning and 3D body scanning to help customers find clothes that fit perfectly, while saving time and reducing returns. ## Related on Trend Hunter - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Heavyweight Material T-Shirts](https://www.trendhunter.com/trends/90s-boxy-heavy-tee.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md) - [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md)