# Herb-Infused Honeys Cretan Honey Features Artistic Botanical Branding By Mishal Omar | Published 2017-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cretan-honey References: [thedieline](http://www.thedieline.com/blog/2017/6/5/cretan-honey) & [cargocollective](http://cargocollective.com/leftgraphic) Cretan Honey enlisted the creative agency Leftgraphic to design the packaging for its [herbal product](https://www.trendhunter.com/trends/cleveland-kitchen1). The Cretan Honey brand wanted to take a sophisticated route in the representation of its product, and so Leftgraphic kept this in mind when designing the product. The jar was inspired by fresco paintings, and comes in a dark amber color with pale wooden lids. On the jars are labels that feature [botanical illustrations](https://www.trendhunter.com/trends/core-legends) which were "based on the free rendering of a fresco of the Minoan era." The product itself is infused with [pine and thyme](https://www.trendhunter.com/trends/the-spice-tea-exchange), making it distinct both visually and in terms of taste. The artistic inspiration behind Cretan Honey's packaging ensures that the product is able to differentiate itself from its competitors. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Herbal Product Packaging:** Creative packaging designs inspired by art and nature can create a distinctive image and brand recognition. - **Herb-infused Foods:** Adding herbs and natural flavors to food products can differentiate them in the market and appeal to health-conscious consumers. - **Artistic Branding:** Art-inspired branding can create an emotional connection with consumers and elevate the perception of a product. ### Where This Applies - **Food and Beverage Industry:** Food and beverage companies can explore the trend of adding natural flavors and herbs to differentiate their products and appeal to health-conscious consumers. - **Design Industry:** Design agencies can leverage the trend of artistic and nature-inspired designs to create distinctive packaging and branding for their clients. - **Art and Culture Industry:** Art and culture organizations can collaborate with food and beverage companies to create unique packaging designs and brand experiences inspired by artworks and historical eras. ## Related on Trend Hunter - [Honeybee-Themed Fragrance Packaging](https://www.trendhunter.com/trends/alvari-collection.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Superfood Creamed Honeys](https://www.trendhunter.com/trends/creamed-honey.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)