# Awkward Announcement Videos Crest Commercials Show You Can Say Anything With a Smile By Rachel | Published 2009-06-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/crest-saatchi-saatchi References: [superpunch.blogspot](http://superpunch.blogspot.com/2009/06/say-anything-with-smile.html) & [saatchi](http://www.saatchi.com/worldwide/index.asp) Saatchi & Saatchi have created a new line of commercials for [Crest](https://www.trendhunter.com/trends/bringonthecandy) that are sure to put a smile on your face. The smile commercials by Saatchi & Saatchi show three men in three different awkward situations. While telling your girlfriend you gave her lice, telling your fiancee you want a prenup, and telling kids you’re going to tear down their park is usually awkward, it isn’t if you have a [Crest white smile](https://www.trendhunter.com/trends/crest-3d-white-deep-stain-remover). The Crest videos are a great commercial for [white teeth](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover), though I do hope people in these situations don’t actually think they’ll get off as easy as the men in these videos. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Awkward Announcement Videos:** Disruptive innovation opportunity: Creating unconventional advertisement campaigns that use humor and awkward situations to promote products or services. ### Sectors Adopting This - **Advertising & Marketing:** Disruptive innovation opportunity: Incorporating unconventional approaches in advertising campaigns to capture consumer attention and create memorable experiences. - **Oral Care:** Disruptive innovation opportunity: Developing oral care products that emphasize the importance of a bright, confident smile in difficult or awkward social situations. - **Media & Entertainment:** Disruptive innovation opportunity: Producing unconventional video content that entertains viewers by highlighting awkward or unexpected scenarios in a humorous and engaging way. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)