# Oral Care Web Shops The Crest Online Shop Lets Shoppers Customize Their Oral Care Routine By Jana Pijak | Published 2016-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/crest-online-shop References: [crest](http://crest.com/en-us) The Crest online shop profiles the brand's vast product range while allowing shoppers to customize their oral care routine. Whether looking to combat sensitive tooth symptoms or to brighten their smile, consumers will be informed while finding an oral care product that suits their needs. In addition to categorizing its oral care range in a comprehensive and user-friendly way, the Crest online shop also links website visitors to the brand's [YouTube](https://www.trendhunter.com/trends/wally-warheads-position), [Facebook](https://www.trendhunter.com/trends/meta-conversions) an [Twitter](https://www.trendhunter.com/trends/postroast) channels. While the web shop's video tutorials show Crest users how to improve their overall oral health routine, its coupons tab lets shoppers gain access to limited time offers and discounts that will save them money when purchasing products online or in store. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Customized Oral Care:** There is an opportunity for companies to develop personalized oral care products and services tailored to individual needs and preferences. - **Integrated Online Experience:** Brands can create a seamless online shopping experience by linking their e-commerce platforms with social media channels, providing educational content, and offering exclusive discounts. - **Savings and Discounts:** There is a disruption opportunity to create innovative ways for consumers to save money on oral care products, such as limited-time offers, digital coupons, and loyalty programs. ### Industries Being Reshaped - **E-commerce:** The Crest online shop showcases the potential for brands to leverage e-commerce platforms to sell oral care products directly to consumers. - **Personal Care:** The oral care industry can embrace customization and personalization trends to develop innovative oral care products and services tailored to individual needs. - **Digital Marketing:** Brands can leverage social media channels, video tutorials, and exclusive offers to enhance their digital marketing strategies and engage with consumers in the oral care market. ## Related on Trend Hunter - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Accessible Teledenistry Partnerships](https://www.trendhunter.com/trends/grin-and-oral-b.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md) - [Custom Oral Health Devices](https://www.trendhunter.com/trends/oral-health-device.md)