# Color-Changing Toothpastes Crest Kids Color Changing Toothpaste Encourages Brushing for Longer By Laura McQuarrie | Published 2023-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crest-kids-color-changing-toothpaste References: [businesswire](https://www.businesswire.com/news/home/20230315005019/en)  Crest Kids Color Changing Toothpaste is the only [toothpaste for kids](https://www.trendhunter.com/trends/kids-toothpaste) of its kind on the market and it encourages kids to brush up to two times longer. As a result, kids develop [healthy brushing habits](https://www.trendhunter.com/trends/carifree-naturals-kids-toothpaste) to support lifelong health and cavity protection. Getting young ones to brush their teeth for the recommended two minutes twice a day is often a challenge for parents and caregivers, and this new toothpaste leans into color-changing technology to end the struggle. The bubblegum-flavored toothpaste goes from blue to pink after two minutes of brushing. The Crest Kids Color Changing Toothpaste launched alongside a suite of [Oral-B](https://www.trendhunter.com/trends/oralb-io10-ultimate) color-changing themed toothbrushes to transform this daily task from a hassle to an enjoyable activity. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 78% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Color-changing Toothbrushes:** Crest's color-changing technology can be applied to toothbrushes to further encourage kids to brush for longer. - **Gamifying Oral Care:** Color-changing toothpaste shows the potential for oral care to become more interactive and engaging for people of all ages. - **Personalized Oral Care:** Color-changing toothpaste could be adapted to change color based on an individual's specific brushing needs and behaviors through data analysis. ### Who This Affects Most - **Oral Care:** Oral care brands could incorporate color-changing technology into a range of products to encourage healthy brushing habits from an early age. - **Consumer Goods:** The success of Crest's color-changing toothpaste highlights the potential for other consumer goods to incorporate interactive and engaging features to create more enjoyable daily activities for consumers. - **Data Analytics:** By tracking the color change of toothpaste, data can be collected and analyzed to better understand consumer brushing habits and needs, leading to more personalized oral care solutions. ## Related on Trend Hunter - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Kid-Friendly Toothpastes](https://www.trendhunter.com/trends/frost-by-snow.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Color-Correcting Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white-purple.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Indulgent Grape Toothpastes](https://www.trendhunter.com/trends/grape-bubblegum-toothpaste.md) - [Fantastical Candy Toothpastes](https://www.trendhunter.com/trends/everlasting-gobstopper-toothpaste.md)