# Two-Step Toothpaste Systems The New Crest HD System Strips Plaque and Whitens Teeth By Katherine Pendrill | Published 2016-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crest-hd References: [crest](http://www.crest.com/en-CA/crest-products/crest-pro-health-hd-toothpaste.aspx?&utm_source=google&utm_medium=cpc&utm_campaign=CPH_Paste_Search_Desktop_Brand%20Awareness&utm_term=%20crest-hd&utm_content=sv9Rrs939|dc_%20crest-hd_b_49046801741&gclid=CM7eioy9tssCFcQjgQodl5oNqA) For those interested in upgrading their oral care routine, the new Crest HD daily two-step system provides a unique way to keep teeth looking their best. Instead of stopping at brushing, this system goes one step further to whiten and polish teeth at the same time. The Crest Pro-Health HD Daily Two-Step Toothpaste System is an oral care product comprised of two different elements. Users begin by using a Purifying Cleanser that removes surface stains and strips plaque away. Users then apply a Perfecting Gel, which is designed to polish and whiten teeth for a more luminescent smile. With regular use, the system can help users achieve a six times cleaner mouth and six times whiter smile. The revolutionary two-step system from Crest HD represents a new approach to oral care that goes beyond the basic tube of toothpaste. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Two-step Toothpaste Systems:** Disruptive innovation opportunity: Develop advanced two-step toothpaste systems with unique formulations that offer additional oral care benefits. - **Whitening and Polishing Solutions:** Disruptive innovation opportunity: Create innovative whitening and polishing solutions that can be integrated into oral care routines for a more effective and desirable smile. - **Enhanced Oral Care Products:** Disruptive innovation opportunity: Design and manufacture innovative oral care products that go beyond traditional toothpaste, providing users with a more comprehensive oral hygiene experience. ### Where This Applies - **Oral Care:** Disruptive innovation opportunity: Disrupt the oral care industry by introducing new and advanced products that improve traditional oral care practices and offer additional benefits. - **Dental Hygiene:** Disruptive innovation opportunity: Develop new solutions and products that revolutionize dental hygiene practices, making them more efficient, effective, and enjoyable for users. - **Personal Care:** Disruptive innovation opportunity: Transform the personal care industry by creating oral care products that combine functionality with aesthetics, enhancing the overall user experience. ## Related on Trend Hunter - [Stain-Removing Daily Toothpastes](https://www.trendhunter.com/trends/3dwhite-deep-stain-remover.md) - [Three-Step Oral Care Systems](https://www.trendhunter.com/trends/colgate-total-active-prevention.md) - [Dual-Action Brightening Strips](https://www.trendhunter.com/trends/v34-whitening-strips.md) - [Teeth-Whitening Breath Strips](https://www.trendhunter.com/trends/teeth-whitening-breath-strips.md) - [Triple-Action Whitening Toothpastes](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Color-Correcting Smile Strips](https://www.trendhunter.com/trends/dissolving-teeth-whitening-strips.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md)