# Silly Endorsement Ads This Hispanic Crest Commercial Pokes Fun at Profession-Based Promos By Rebecca Byers | Published 2015-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crest-commercial References: [youtu.be](https://youtu.be/IsmhlpFka_M) & [conill](http://conill.com/portfolio) This hilarious Hispanic Crest commercial by ad agency Conill reaches out to the Latino demographic, one the brand had trouble connecting with in an authentic way. Part of a larger series, the Hispanic campaign from [Procter & Gamble's](https://www.trendhunter.com/trends/swaggy-spice) Crest brand features a variety of professionals recommending the product who are not exactly dentists. While this one features a butcher, other characters in the playful series include a painter. The Crest commercial is considerably meta, based on its ironic references to the nature of industry-based referrals for products. The clever series is one of many for Procter & Gamble brands by Conill. Conill Advertising is [Saatchi & Saatchi's](https://www.trendhunter.com/trends/born-of-two-icons) [U.S. Hispanic agency](https://www.trendhunter.com/trends/levelwear) that won a Cannes Lion for its 'Mas Que un Auto' ('More Than a Car') campaign for Toyota in 2015. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Humorous Endorsement Ads:** Identifying professions to feature in humorous endorsement ads allows for an entertaining twist on traditional advertising methods. - **Connecting with Hard-to-reach Demographics:** Developing ads that target specific demographics in a humorous way can help connect with audiences who may be difficult to reach through traditional advertising. - **Meta References in Advertising:** Incorporating meta references in advertising, such as ironic nods to industry-based referrals, can help create clever and engaging campaigns. ### Who This Affects Most - **Advertising:** Developing humorous ad campaigns that feature unlikely professions can offer a fresh and engaging take on traditional advertising methods. - **Consumer Goods:** Brands that face difficulty connecting with certain demographics can benefit from humorous advertisements that speak directly to those audiences. - **Marketing:** Incorporating meta references and other clever techniques into advertising campaigns can help brands stand out in a competitive marketing landscape. ## Related on Trend Hunter - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Hispanic Hair Care Campaigns](https://www.trendhunter.com/trends/acast-and-henkel.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Tongue-in-Cheek Skincare Ads](https://www.trendhunter.com/trends/cerva.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Inspiring Heritage Campaigns](https://www.trendhunter.com/trends/be-the-next-story-told.md)