# Lasting Freshness Toothpastes Crest Clean Breath Neutralizes Odor-Causing Bacteria By Laura McQuarrie | Published 2026-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crest-clean-breath References: [businesswire](https://www.businesswire.com/news/home/20260126331201/en/New-Crest-Clean-Breath-Toothpaste-Neutralizes-Bad-Breath-at-the-Source-for-Longer-Lasting-Cleaner-Breath) & [us.pg](https://us.pg.com/newsroom/)  Crest Clean Breath is a new daily-use toothpaste designed to cancel out odor-causing bacteria and support noticeably cleaner breath that stays fresher for longer. [Gum and mints](https://www.trendhunter.com/trends/breathrox-breath-mints) are merely a temporary solution for managing bad breath, and survey results say that 67% of people feel that their mouth is stale within just four hours of brushing, merely masking the real problem. “We know consumers are frustrated by having to continually fight against bad breath when it comes back throughout the day,” said Dr. Svetlana Farrell, DDS, PhD, [Oral Care](https://www.trendhunter.com/trends/teeth-whitening-breath-strips), North America at [Procter & Gamble](https://www.trendhunter.com/trends/febreze-trash-odor-fighter). “With Crest Clean Breath, we wanted to create a solution that delivers cleaner breath that truly lasts—helping people feel confident from morning to night and in the moments that matter most.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 28% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Oral Care Solutions:** Emerging toothpaste products focusing on prolonged freshness address the unmet needs of consumers dissatisfied with traditional short-term breath solutions. - **Bacteria-neutralizing Formulas:** Innovative toothpaste formulations now target odor-causing bacteria directly, offering a transformative advance in oral hygiene care. - **Confidence-boosting Products:** Products that promise extended oral freshness enhance user confidence, aligning with consumer desires for long-lasting personal care solutions. ### Sectors Adopting This - **Oral Care:** The oral care industry is witnessing a shift towards longer-lasting hygiene products, paving the way for breakthroughs in daily-use formulations. - **Consumer Health:** Consumer health markets are ripe for innovation with new solutions focusing on sustained freshness and bacterial control. - **Personal Care:** Personal care sectors are expanding to include innovative products that enhance daily hygiene routines with lasting effects. ## Related on Trend Hunter - [Sci-Fi Series Toothpastes](https://www.trendhunter.com/trends/stranger-things-x-hismile.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Mussel Protein Toothpastes](https://www.trendhunter.com/trends/gumrestore-pro-toothpaste.md) - [Chocolate-Honeycomb Toothpastes](https://www.trendhunter.com/trends/violet-crumble-toothpaste.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Vanilla-Cardamom Toothpastes](https://www.trendhunter.com/trends/vanilla-cardamom-nha-toothpaste.md) - [Microbiome-Balancing Toothpastes](https://www.trendhunter.com/trends/periotrap.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md) - [Advanced Whitening Toothpastes](https://www.trendhunter.com/trends/crest-3d-white-deep-stain-remover.md)