# Illusory Paper Vino Packaging The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look By Amelia Roblin | Published 2013-02-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crest-cardboard-wine-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/crest-cardboard-wine-bottle-student.html) & [behance.net](http://www.behance.net/gallery/Crest-Cardboard-wine-bottle/7088755) With the Crest Cardboard Wine Bottle concept, [boxed and bottled vinos](https://www.trendhunter.com/trends/maddalena-riboli) aren't looking so different. It's a rarity to find a truly high-quality fermented grape beverage in that's sold in a carton, yet this branding scheme by Miiro Seppänen strives to change that. Predominantly taking the form of a [triangular prism](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge), the container is folded from thick stock coated paper and glued securely to seal in its contents. It's been given the hint of a curved contour towards the top to allude to the silhouette of an elegant bottle neck. It's also been accessorized with a [realistic PET plastic top](https://www.trendhunter.com/trends/ceci-1938) for a spout, stopped familiarly with a cork. The Crest Cardboard Wine Bottle fits in with the other products on the liquor store shelf, but boasts more efficient shipping and more potential for printed graphic design. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cardboard Wine Bottle:** Creating wine packaging from cardboard for more efficient shipping and sustainable material use. - **Boxed Wine Premiumization:** Elevating boxed wine packaging to appeal to consumers looking for a more premium experience. - **Alternative Wine Packaging:** Exploring new forms of wine packaging beyond traditional glass bottles and boxed wine. ### Who This Affects Most - **Wine and Spirits:** Opportunity to innovate wine packaging with new materials and designs that appeal to environmentally-conscious consumers. - **Packaging:** Opportunity to develop sustainable and efficient packaging solutions for the wine industry. - **Printing:** Opportunity to leverage specialized printing and graphic design techniques on alternative wine packaging materials. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Cylindrical Boxed Wines](https://www.trendhunter.com/trends/elegant-boxed-wine.md)