# Charitable Celeb Endorsements The Crest 3D White Shakira Partnership Raises Funds for Kids in need By Jana Pijak | Published 2015-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crest-3d-white-shakira References: [businesswire](http://www.businesswire.com/news/home/20140227005263/en/Oral-B-Crest-3D-White-Donate-500000-Shakira’s) Pop culture and oral care met hand-in-hand in the [Crest](https://www.trendhunter.com/trends/bringonthecandy) 3D White Shakira spots that dominated airwaves last year. In addition to enlisting the help of the Columbian singer, [Oral-B](https://www.trendhunter.com/trends/grin-and-oral-b) and Crest 3D White also helped the star raise funds for her charity, the [Pies Descalzos Foundation](https://www.trendhunter.com/trends/new-key-lime-pie-offering). The charitable organization raises funds for impoverished children who are given access to basic human rights and the opportunity to gain a valuable education. In addition for being a lucrative deal for both parties, the Crest 3D White Shakira endorsement deal was also a charitable effort that raised $500 thousand for the star's children's aid organization. While Shakira is not the first celebrity to support an oral care brand, she is a star who encourages charity through her work as a brand ambassador. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Charitable Partnerships:** Brands can utilize celebrity endorsements to not only promote their products but also raise funds for charitable organizations. - **Dual Purpose Brand Ambassadors:** Celebrities who support charitable causes through their work as brand ambassadors can create a positive impact while increasing brand awareness. - **Pop Culture Philanthropy:** The intersection of pop culture and philanthropy allows for creative collaborations that benefit both brands and charitable organizations. ### Where This Applies - **Oral Care:** Oral care brands can leverage celebrity endorsements and charitable partnerships to boost brand image and give back to the community. - **Charitable Organizations:** Collaborating with celebrities and brands can provide charitable organizations with significant funds and increased visibility for their causes. - **Brand Ambassadors:** Brands can explore partnerships with celebrities who align with their values and have a strong influence to effectively promote their products and philanthropic efforts. ## Related on Trend Hunter - [Oral Care Popstar Ambassadors](https://www.trendhunter.com/trends/dentiste.md) - [Social Good Healthcare Initiatives](https://www.trendhunter.com/trends/world-oral-health-day.md) - [Scholastic Dental Care Initiatives](https://www.trendhunter.com/trends/asda-and-colgate.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md)