# Wandering Cowgirl Lookbooks The Latest Crescioni Ads Pair Rancher Styles with Desert Backdrops By Jordy E | Published 2015-05-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crescioni-ads References: [missmoss.co.za](http://www.missmoss.co.za/2015/03/03/crescioni-fw-15/) & [crescionicollection](http://www.crescionicollection.com/fall15/) The latest Crescioni ads merge the feminine appeal of classic cowgirl looks with a barren desert backdrop. Rolling hills and pale blue skies make for the optimal setting for the label's most recent collection, the bulk of which is centered on [loose denim pieces](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) and fringe additions. Rancher-style features stem from [wide brimmed hats](https://www.trendhunter.com/trends/rudsak-ss25-collection) in an assortment of shapes and colors. These accessories are matched in this photoshoot with beige oversize sweaters, [chunky ankle boots](https://www.trendhunter.com/trends/melissa-x-maldito) and slouchy trousers, pieces that can certainly be paired uniquely with a variety of contemporary outfits. Spiky jewelry is also present via dangling necklaces and large bangles. This made for a striking contrast with the natural thrust of the lookbook, which would typically call for relaxed, subdued apparel and accessories. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Desert-inspired Fashion:** Opportunity to create fashion lines that emphasize earthy tones and natural, sustainable materials, matching the continued growth of eco-conscious consumers - **Modern Cowgirl Look:** Innovation opportunity for designers to bring a modern twist to nostalgic Western styles, appealing to consumers who appreciate fashion with a touch of heritage - **Chunky Jewelry:** With the rise of maximalism in fashion, chunky jewelry provides an opportunity for designers to create bold statement pieces that elevate minimalist looks ### Where This Applies - **Fashion:** Fashion designers can draw inspiration from Western wear and incorporate them into their collections to create new aesthetics that appeal to modern day consumers - **Jewelry:** Jewelry designers can create pieces with a rough, more organic look and feel, inspired by the natural desert tones seen in the photography - **Eco-friendly Materials:** Opportunity for designers to create clothing lines that center around sustainable materials, such as cotton, hemp, and linen, further matching the earthy aesthetic of the desert-inspired lookbook ## Related on Trend Hunter - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Western-Inspired Jewelry Collections](https://www.trendhunter.com/trends/frye-x-aurate.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)