# Textural Neutral Archival Sneakers Nike's Air Max 1 Gets a New 2022 Crepe Hemp Series Relaunch By Amy Duong | Published 2022-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crepe-hemp References: [hypebeast](https://hypebeast.com/2022/7/nike-air-max-1-crepe-hemp-fd5088-200-2022-re-release-info) & [tkqlhce](https://www.tkqlhce.com/click-7941379-13067763?sid=HBEN-DA-FW--&url=https%3A%2F%2Fwww.nike.com%2F) [Nike](https://www.trendhunter.com/trends/velvet-brown) introduces the Crepe Hemp series once again this year in celebration of the [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneaker model and its 35th year anniversary. Diving into its archives, the original shoe was made from a burlap material, accompanied by tan leather details overlaying on top and brown soft suede at the mudguard. This year, it takes on a very similar theme with a blend of medium brown accented by mint foam, mushroom, and muslin. The Swoosh on the lateral side of the shoe is designed in a bright pop of contrast with aqua blue makeup. It sits on top of a white midsole foundation and gum tonal crepe rubber outsole unit to round out the entire design. Image Credit: Nike, Ryan Hawkins ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Archival Fashion:** Bringing back classic designs with modern twists creates disruptive opportunities for fashion brands. - **Sustainable Materials:** Using eco-friendly materials like hemp in fashion is a trend that continues to evolve and create opportunities for sustainable innovation. - **Color Accents:** Adding bold color accents to neutral fashion pieces is a growing trend that can create opportunities for product differentiation. ### Where This Applies - **Fashion:** The fashion industry can utilize archival designs and sustainable materials to create innovative, eco-friendly products that appeal to consumers who prioritize sustainability. - **Footwear:** Innovative uses of color and materials in footwear, such as hemp and crepe rubber, create opportunities for companies to stand out in a crowded marketplace. - **Sustainability:** The use of sustainable materials in fashion and footwear is a growing trend that creates opportunities for brands to demonstrate their commitment to the environment and appeal to consumers who prioritize sustainability. ## Related on Trend Hunter - [Neutral Tonal Premium Sneakers](https://www.trendhunter.com/trends/cave-stone-colorway.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Vintage-Inspired Summer Sneakers](https://www.trendhunter.com/trends/air-max-muse-2.md) - [Ultra-Clean Neutral Sneaker Colorways](https://www.trendhunter.com/trends/linen-colorway.md) - [Green-Tinged Layered Sneakers](https://www.trendhunter.com/trends/evergreen-aura.md) - [Neutral-Colored Y2K Sneakers](https://www.trendhunter.com/trends/nike-p6000-premium.md) - [Understated Monochromatic Sneakers](https://www.trendhunter.com/trends/triple-brown.md) - [Woven Textural Summer Sneakers](https://www.trendhunter.com/trends/field-general-82-3.md) - [Earthy Tonal Dynamic Sneakers](https://www.trendhunter.com/trends/cave-stone.md)