# Ethical Conservation Chocolates Creo Chocolate's Single-Origin Bar Supports Rainforest Life By Laura McQuarrie | Published 2018-04-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/creo-chocolate References: [creochocolate](https://creochocolate.com/going-bananas-for-washu-and-chocolate/) & [candyindustry](https://www.candyindustry.com/articles/88146-super-premium-chocolate-helps-drive-growth-in-us-chocolate-market) 'The Washu Project' bar from Creo Chocolate is one that directly supports farmers in Ecuador, as well as the rainforest and all of its vibrant inhabitants, many of which are species that are threatened. The [single-origin chocolate bar](https://www.trendhunter.com/trends/beyond-good) celebrates beans from northwestern Ecuador's Tesoro Escondido reserve, boasting a flavor that is altogether mellow, floral and fruity. When a consumer purchases the $10 chocolate bar, they are supporting endangered species, [rainforest conservation](https://www.trendhunter.com/trends/kabalagala-clusters) and the livelihood of Tesoro farmers who are dedicated to sustainably managing the high-quality cocoa trees in the region. The name of the bar pays tribute to the Ecuadorian Brown-Headed Spider Monkey, which is better known to locals as the "Washu" and the most threatened species in all of the country. A desire for high-quality, handmade, ultra-premium chocolate is inspiring consumers to support products that are carefully prepared and tied to [sustainable initiatives](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars), even if they are sold at a higher-than-normal price. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Chocolate:** There is a growing trend of consumers seeking out high-quality chocolate products that are tied to sustainable initiatives. - **Ethical Consumerism:** Consumers are increasingly interested in purchasing products that support endangered species, rainforest conservation, and the livelihood of farmers. - **Single-origin Products:** The popularity of single-origin chocolate bars is on the rise as consumers look for unique flavors and want to support specific regions or communities. ### Sectors Adopting This - **Chocolate Manufacturing:** Companies in the chocolate manufacturing industry can capitalize on the demand for sustainable and ethically sourced chocolate products. - **Conservation Organizations:** Conservation organizations can tap into the trend of ethical consumerism by partnering with chocolate brands to support rainforest conservation and endangered species. - **Fair Trade and Organic Agriculture:** The fair trade and organic agriculture industries can benefit from the increasing interest in sustainable farming practices for cocoa production. ## Related on Trend Hunter - [High-Quality Mini Truffle Bars](https://www.trendhunter.com/trends/mini-truffle-bars.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Truffle-Stuffed Chocolate Bars](https://www.trendhunter.com/trends/alter-ecos-truffle-thins.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Rainforest Protection Peanut Butters](https://www.trendhunter.com/trends/special-peanut-butter.md) - [Madagascar-Sourced Ingredient Chocolates](https://www.trendhunter.com/trends/smallbatch-chocolate-bars.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md)