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# Design Enhancement Tools
PTC Created Creo 7.0 with Generative Design Tools and Other New Features

By Daniel Johnson | Published 2020-07-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/creo-70
References: [businesswire](https://www.businesswire.com/news/home/20200414005857/en/PTC-Launches-Creo-7.0-Powerful-Enhancements-Generative) & [ptc](https://www.ptc.com/en/products/creo/whats-new)

[PTC](https://www.trendhunter.com/trends/intelligent-product-lifecycle) recently launched a new product named Creo 7.0, which helps companies create better products by improving the design process. Creo 7.0 was made possible through the acquisition of Onshape, a Software-as-a-Service company. The acquisition gave PTC access to new technologies including [generative design capabilities](https://www.trendhunter.com/trends/aidriven-design), that will allow manufactures to use [AI to efficiently optimize designs](https://www.trendhunter.com/trends/ai-product-creation-platform). Other features include Simulation-Driven Design, with real-time simulation capabilities, as well as Multibody Design, allowing users to more efficiently complete designs.

Brian Thompson, a divisional vice president, and general manager for the company spoke about the new product, "Creo 7.0 is one of our most innovation-rich releases yet, allowing customers to leverage Frustum’s amazing generative design technology and an enhanced Ansys-powered Creo Simulation Live with real-time fluid-flow analysis."

Image Credit: PTC

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 2% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Generative Design Capabilities:** PTC's acquisition of Onshape has given them access to generative design capabilities, allowing for AI optimization of designs.
- **Simulation-driven Design:** Creo 7.0's real-time simulation capabilities with Ansys-powered Creo Simulation Live present new opportunities for simulation-driven design.
- **Multibody Design:** The addition of Multibody Design to Creo 7.0 allows for more efficient design completion, presenting potential for disruptive innovation in product design.

### Sectors Adopting This

- **Manufacturing:** PTC's Creo 7.0 with generative design capabilities has the potential to disrupt the manufacturing industry with its AI optimization capabilities.
- **Product Design:** Creo 7.0's Simulation-Driven Design and Multibody Design features present opportunities for disruptive innovation within the product design industry.
- **Software Development:** The acquisition of Onshape by PTC and the resulting features in Creo 7.0 could have disruptive effects in the software development industry, particularly in the area of generative design technology.

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