# Customized Cartoon Branding The Kiehl's Creme de Corps Limited Edition Packaging is Crazy Colorful By Jaime Neely | Published 2011-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creme-de-corps References: [thedieline](http://www.thedieline.com/blog/2011/8/8/kiehls-creme-de-corps-limited-edition.html) & [ilovedust](http://ilovedust.com/ild) The new [Kiehl's](https://www.trendhunter.com/trends/kiehls-personals) Creme de Corps Limited Edition body lotion boasts a very unique and eye-catching packaging design. The labels, which were designed by London-based company 'I Love Dust' feature a colorful scheme of cartoon creatures and shapes. Each bottle of the Kiehl's Creme de Corps body lotion also contains a blank white spot where consumers can write a [personalized message](https://www.trendhunter.com/trends/le-fizz-by-ghia) to whomever will be receive the lotion. Kiehl's Creme de Corps body lotion is one of the brand's most popular products. With this captivating [package design](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) and opportunity to customize each and every bottle, I am confident that this product will sell out fast. **Implications** - Businesses that offer products to their clients that can personalized or customized to reflect the particular individuality of a consumer will experience favorable results. Consumers will likely be willing to invest in high-quality products that provide the additional means to make it their own. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Customized Packaging:** Opportunities arise for businesses to implement customized packaging designs, allowing consumers to express their individuality and personal preferences. - **Personalized Products:** The trend of personalized products offers businesses the chance to attract consumers who value unique and tailored experiences. - **Cartoon Branding:** Companies can explore cartoon-inspired branding strategies to create eye-catching and memorable packaging designs that resonate with consumers. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can leverage customized packaging and personalized products to enhance the brand experience and attract a wider customer base. - **Consumer Goods:** Consumer goods companies can seize disruptive innovation opportunities by incorporating customized packaging and personalized products into their offerings, creating a competitive advantage. - **Design and Branding:** The design and branding industry can capitalize on the trend of cartoon-inspired packaging to create unique and visually appealing designs that capture consumer attention. ## Related on Trend Hunter - [Collectible Hand Creams](https://www.trendhunter.com/trends/comfort-hand-cream.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md)