# French Dessert-Inspired Turnovers The McDonald's Japan Creme Brulee Pie is a New Take on a Classic By Michael Hemsworth | Published 2021-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creme-brulee-pie References: [brandeating](https://www.brandeating.com/2021/01/mcdonalds-fries-up-new-creme-brulee-pie-in-japan.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [mcdonalds.co.jp](https://www.mcdonalds.co.jp) The [McDonald's](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie) [Japan](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie) Creme Brulee Pie is being launched by the [QSR](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie) brand to offer patrons a new way to enjoy the premium flavor of the namesake dessert that highlights accessibility, portability and convenience. The turnover-style dessert features a crispy exterior that is filled with a dual filling of custard cream along with a caramel sauce that highlights a bittersweet flavor profile. This helps to add in additional flavor complexity for consumers to enjoy as a snack or dessert with their meal. The McDonald's Japan Creme Brulee Pie is being launched alongside the returning Belgian Chocolate Pie, which features a chocolate crust along with a Belgian chocolate cream filling. The pies are being made available at a price point of 150 yen, but only for a limited time. Image Credit: McDonald's ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Fast Food Desserts:** Opportunity for fast food chains to incorporate high-end dessert flavors into their menu offerings in a more accessible and convenient way. - **Dual-filling Desserts:** Incorporating two complimentary fillings in desserts to add complexity and depth of flavor for a more enjoyable dining experience. - **Limited Time Dessert Offers:** Creating a sense of urgency and exclusivity through limited time dessert offerings to drive repeat sales and customer loyalty. ### Industries Being Reshaped - **Fast Food Industry:** Opportunity for fast food chains to expand dessert offerings and appeal to customers' diverse tastes and preferences. - **Bakery Industry:** Bakeries could incorporate dual-fillings in their baked goods to add variety to their product line and attract more customers with dynamic flavor profiles. - **Confectionery Industry:** Limited time offers could drive sales and boost customer excitement in the confectionery industry, especially during seasonally-relevant holidays. ## Related on Trend Hunter - [Frozen Creme Brulee Desserts](https://www.trendhunter.com/trends/creme-brulee-mcflurry.md) - [Triangular QSR Strawberry Pies](https://www.trendhunter.com/trends/yokubari-strawberry-chocolate-triangle-pie.md) - [Convenient Autumnal QSR Pies](https://www.trendhunter.com/trends/pumpkin-creme-pie.md) - [Seasonal Berry QSR Pies](https://www.trendhunter.com/trends/blueberry-crme-pie.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Creamy Tea QSR Pies](https://www.trendhunter.com/trends/white-chocolate-milk-tea-pie.md) - [beef stew-filled turnovers](https://www.trendhunter.com/trends/beef-stew-pie.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md)