# Creme Brulee Lattes McDonald's Japan is Now Serving Sweet Dessert-Inspired Beverages By Laura McQuarrie | Published 2016-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creme-brulee-latte References: [en.rocketnews24](http://en.rocketnews24.com/2016/11/02/mcdonalds-japan-goes-high-class-with-new-line-of-creme-brulee-dessert-beverages/) & [mcdonalds.co.jp](http://www.mcdonalds.co.jp/quality/basic_information/menu_info.php?mid=40620) Crème brûlée is the high-end dessert that serves as inspiration for the newest collection of beverages to be released through [McDonald's](https://www.trendhunter.com/trends/ice-cream-latte) in Japan. The caffeinated Crème Brûlée Latte boasts a base of espresso that's enriched with crème brûlée syrup and whipped cream and topped with crispy sugar cookie pieces. Alongside the Crème Brûlée Latte, McDonald's Japan is also serving a Crème Brûlée Frappe and an Iced Crème Brûlée Latte. The range is being offered through the [McCafe](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe) by [Barista](https://www.trendhunter.com/trends/iced-decaf-latte-with-fibre) sub-brand and as a trio, these drinks cover hot, cold and caffeine-free options. With the expansion of both foodie and coffee culture around the world, consumers are now expecting to find hybrid drinks and unique crossover flavors at their favorite establishments. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Beverages:** By combining different flavors and inspirations, there is an opportunity to create innovative beverage offerings that appeal to consumers seeking unique taste experiences. - **Dessert-inspired Drinks:** Introducing beverages that replicate popular dessert flavors like crème brûlée can attract customers looking for indulgent and sweet alternatives to traditional coffee options. - **Expansion of Specialty Coffee:** As coffee culture continues to grow, there is a chance to create and market specialty coffee options that stand out from the competition, such as the Crème Brûlée Latte. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the creation of unique crossover flavors and hybrid drink options to cater to evolving consumer preferences. - **Coffee Chains:** Coffee chains can leverage the trend of dessert-inspired drinks to introduce innovative menu items and stay competitive in the evolving coffee market. - **Cafes and Bakeries:** Cafes and bakeries can take inspiration from the success of crème brûlée lattes and create dessert-inspired beverages to attract customers seeking indulgent coffee options. ## Related on Trend Hunter - [Frozen Creme Brulee Desserts](https://www.trendhunter.com/trends/creme-brulee-mcflurry.md) - [Ice Cream-Topped Lattes](https://www.trendhunter.com/trends/ice-cream-latte.md) - [Caramel-Forward Iced Coffees](https://www.trendhunter.com/trends/dulce-de-leche-frappe.md) - [Nostalgic QSR Cafe Menus](https://www.trendhunter.com/trends/mcdonalds-japan-kissa-mac.md) - [Ready-to-Drink Matcha Lattes](https://www.trendhunter.com/trends/chilled-matcha-brulee-latte.md) - [Toasted Sugar Lattes](https://www.trendhunter.com/trends/new-creme-brulee-latte.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Blended Orange Chocolate Coffees](https://www.trendhunter.com/trends/orange-chocolate-frappe.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md)