# Frightening Facial Hair Ads The Newest Movember Ad Features David and his Creepy Mustache By Jonathon Brown | Published 2012-11-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/creepy-mustache References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/11/movember-davids-big-problem/) According to this Movember advertisement, David's Big Problem is that he's creepy, not that he has a creepy mustache. This hilarious extended ad is a product of Movember and Sons to encourage donations. In the video, David sports a creepy mustache and opens by explaining "people have been looking at me differently." He picks up an errand [soccer ball](https://www.trendhunter.com/trends/scary-good) to hand back to a kid in a park, who looks at him apprehensively. Later, he shows us his day-to-day life and tries to convince us there is nothing odd about him at all. David doesn't understand why people are looking at him this way. The irony, of course, is that David *does* look odd -- and creepy. The video ends by saying "A moustache doesn't make you creepy. Being creepy makes you creepy." Donate at [Movember.com](http://www.movember.com) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Facial Hair Acceptance:** Disruptive innovation opportunity: Develop inclusive grooming products and campaigns that celebrate diverse styles of facial hair. - **Social Stigma Awareness:** Disruptive innovation opportunity: Create educational campaigns and initiatives that challenge stereotypes and promote empathy and understanding. - **Humorous Advertising:** Disruptive innovation opportunity: Incorporate humor into marketing strategies to engage and entertain consumers while conveying brand messages effectively. ### Sectors Adopting This - **Grooming and Personal Care:** Disruptive innovation opportunity: Develop innovative grooming products that cater to diverse facial hair styles and promote self-expression. - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize humor as a tool to create memorable and impactful advertising campaigns that resonate with target audiences. - **Social Awareness and Advocacy:** Disruptive innovation opportunity: Use creative storytelling and multimedia platforms to raise awareness about social stigmas, encouraging empathy and inclusivity. ## Related on Trend Hunter - [Scannable Snack Charity Campaigns](https://www.trendhunter.com/trends/pringles-movember-campaign.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Men-Targeted Mental Health Campaigns](https://www.trendhunter.com/trends/pringles-and-movember.md) - [Mental Health Snack Initiatives](https://www.trendhunter.com/trends/movember-tubes.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md)