<!-- canonical: https://www.trendhunter.com/trends/creepy-cocoa-crisp -->
<!-- robots: noindex -->

# Cereal-Studded Chocolate Candies
The New Creepy Cocoa Crisp M&M's are Here for Halloween 2019

By Katherine Pendrill | Published 2019-07-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creepy-cocoa-crisp
References: [bustle](https://www.bustle.com/p/mandms-creepy-cocoa-crisp-halloween-flavor-for-2019-is-starting-to-hit-shelves-18229340) & [instagram](https://www.instagram.com/p/B0TUJCsFu_U/)

While summer may be in full swing, Mars is already thinking ahead to Halloween 2019 with the debut of its new Creepy Cocoa Crisp M&M's. While the name suggests these new candies might be on the spooky side, the new M&M's look nothing short of delicious.

The new Creepy Cocoa Crisp M&Ms are described as having a "crisp cocoa center with a layer of dark chocolate." In other words, the inside of the candies will be similar to Cocoa Krispies cereal, with a satisfying crunch in every bite. Of course, the outside of the candies also boast festive autumnal colors, including red, orange, and brown.

While it may seem a little early for spooky season, [Instagram](https://www.trendhunter.com/trends/colorful-hot-chocolate) twins @mnmtwinz have already spotted the candies at a [Target](https://www.trendhunter.com/trends/jetpuffed-candy-corn-marshmallows) in College Point, New York.

Image Credit: *@mnmtwinz.*

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 15% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Spooky-season Treats:** There is an opportunity for companies to create unique and delicious treats that capture the spirit of Halloween.
- **Cereal-inspired Snacks:** Disruptive innovation can come from incorporating popular cereals into different types of snacks to create new and exciting flavor combinations.
- **Colorful Seasonal Packaging:** Brands can explore seasonal packaging designs to make their products stand out during festive periods like Halloween.

### Industries Being Reshaped

- **Confectionery:** Innovations in confectionery can involve the incorporation of unexpected textures like cereal in candies and chocolates.
- **Snack Food:** Snack food companies can explore the incorporation of cereal-inspired flavors into their product lines to offer unique snacking experiences.
- **Packaging:** The packaging industry can explore creating seasonal designs for product packaging to cater to holidays like Halloween.

## Related on Trend Hunter

- [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md)
- [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md)
- [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md)
- [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md)
- [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md)
- [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md)
- [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md)
- [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md)
- [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md)