# Laid-Back Wharf Wear The Creep by Hiroshi Awai 2012 FW Collection is Chill By Sophia Pelka | Published 2012-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creep-by-hiroshi-awai References: [thinkcontra](http://www.thinkcontra.com/creep-by-hiroshi-awai-2012-fallwinter-collection/) & [creep-clothing](http://creep-clothing.com/lookbook.php?id=19&lid=173) Creep by Hiroshi Awai clothing line features traditional tailoring and a cozy quality. Toronto-based director and designer Hiroshi Awai rendered this macho line for Creep clothing. Creep originated in Japan, created by Hiroshi's brother, and bled into American culture with Hiroshi's migration. The menswear is inspired by [Japanese design](https://www.trendhunter.com/trends/digawel-springsummer-2026) and [functional American work wear](https://www.trendhunter.com/trends/beams-plus-fw25). Japanese clothing tends to focus on appearance, while American apparel has a deeper basis in functionality and wearability. Fisherman caps and chunky work boots bring out an endearing masculinity. With basic fabrics, modern structuring and quirky detailing, the line is rugged and outdoor-ready. Hiroshi Awai is a young independent with a sturdy vision for the future of [men's streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Traditional Tailoring:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in traditional tailoring techniques to appeal to environmentally conscious consumers. - **Cozy Quality:** Disruptive innovation opportunity: Develop innovative fabrics or technologies that enhance the cozy quality of clothing, such as temperature-regulating materials or smart textiles. - **Functional American Workwear:** Disruptive innovation opportunity: Combine advanced technologies and smart features into functional American workwear to improve worker safety, productivity, and comfort. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality (AR) and virtual reality (VR) technologies in the fashion industry to enhance online shopping experiences and enable virtual try-ons. - **Textile Manufacturing:** Disruptive innovation opportunity: Invest in research and development of sustainable and biodegradable textile materials to meet the growing demand for eco-friendly fashion products. - **Footwear:** Disruptive innovation opportunity: Incorporate 3D printing technology in footwear manufacturing to enable customized and personalized shoe production, reducing waste and improving fit. ## Related on Trend Hunter - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)