# Outdoorsy Military Menswear This CREEP Apparel Collection Consists of Simplistic Masculine Looks By Riley von Niessen | Published 2016-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creep-apparel References: [hypebeast](http://hypebeast.com/2016/12/creep-by-hiroshi-awai-2016-fall-winter-lookbook) & [creep-clothing](http://creep-clothing.com/index.html) Hiroshi Awai is the designer behind CREEP apparel, which specializes in contemporary menswear that manages to have a timeless aesthetic simultaneously. For the brand's 2016 Fall/Winter collection, Hiroshi Awai sticks to a [utilitarian theme](https://www.trendhunter.com/trends/apresse-2026), mixing functionality with a modern edge. He does this by adapting classic prints and cuts in a slight manner -- utilizing green leaves to form the appearance of [camouflage on pants](https://www.trendhunter.com/trends/skylrk-camo) for example. In addition, he decorates blazers with thick vertical stripes of a neutral color to make them more unique. Also included in the new CREEP apparel collection are trousers, button-ups, bombers, vests, sweaters and selection of different jacket styles. Although the pieces differ quite drastically throughout the series, they all come back to the overarching [outdoorsy theme](https://www.trendhunter.com/trends/gramicci-fw25). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Military-inspired Menswear:** There is a disruptive innovation opportunity in designing military-inspired menswear that adapts classic prints and cuts for contemporary wear and embraces functionality with a modern edge. - **Utilitarian Fashion:** There is a disruptive innovation opportunity to create utilitarian fashion that combines functionality with an emphasis on simplistic masculine looks. - **Outdoorsy Aesthetic:** There is a disruptive innovation opportunity to create fashion that embodies an outdoorsy aesthetic and integrates nature-inspired elements into contemporary menswear design. ### Where This Applies - **Fashion:** The fashion industry can adapt classic military prints and cuts with a modern edge while incorporating utilitarian and outdoorsy elements for a simplistic masculine look. - **Retail:** Retailers can create a niche market for outdoorsy, utilitarian fashion that caters to men who value both function and style in their clothing choices. - **Textile:** Textile manufacturers have an opportunity to create fabrics that are durable and functional, while also having a masculine feel and incorporating classic military prints and designs. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Minimalist Outdoor Fall Fashion](https://www.trendhunter.com/trends/daiwa-pier39-fw25.md)