# Escapism-Inspired Candy Campaigns Skittles Works with Creed Bratton on the 'MFFLP the Rainbow' By Kalin Ned | Published 2024-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creed-bratton References: [newswire](https://www.newswire.ca/news-releases/skittles-r-partners-with-actor-and-musician-creed-bratton-to-mfflp-the-rainbow--884922541.html)  [Skittles](https://www.trendhunter.com/trends/skittles-obsessed) has launched a playful new campaign called 'MFFLP The Rainbow,' in collaboration with actor and musician Creed Bratton. The initiative seeks to provide Canadians with a fun way to escape social pressures this summer. The campaign encourages participants to follow Skittles on social media and use the hashtag #MFFLPTheRainbow. The campaign invites people to share their moments of [playful escapism](https://www.trendhunter.com/trends/personal-breaks) and enter a contest for a chance to win a $10,000 summer getaway. The term "MFFLP" is designed to mimic the sound of talking with a mouthful of Skittles, creating a humorous excuse to dodge social obligations. By leveraging the playful and recognizable personality of Creed Bratton, Skittles taps into a sense of nostalgia and fun. The interactive nature of the campaign adds an engaging layer that could attract a wide audience. Image Credit: Skittles ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 96% | Activity: 99% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Marketing:** Skittles' collaboration with Creed Bratton highlights the appeal of leveraging nostalgic figures to create memorable and engaging campaigns. - **Social Media Contests:** The #MFFLPTheRainbow hashtag encourages increased social media engagement through user-generated content and incentivized participation. - **Humor-based Advertising:** Skittles uses humor and playful language to create a relatable and light-hearted experience for consumers, enhancing brand loyalty. ### Sectors Adopting This - **Confectionery:** Candy brands can attract a diverse audience by incorporating playful and interactive campaigns that promote escapism. - **Digital Marketing:** Innovative social media strategies that use humor and nostalgia can significantly boost online engagement and brand visibility. - **Entertainment:** Collaborations with well-known personalities from popular media can deepen audience connection and provide additional layers of engagement. ## Related on Trend Hunter - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Crispy Candy Contracts](https://www.trendhunter.com/trends/legally-acknowledge-the-crunch.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Absurd Gummy Ads](https://www.trendhunter.com/trends/skittles-gummies-ads.md) - [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Zesty Summertime Candy Products](https://www.trendhunter.com/trends/skittles-citrus.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Dual-Flavor Candy Products](https://www.trendhunter.com/trends/skittles-flavour-flip.md)