# Perfume Polo Teams New Creed Aventus Scent Unveils a New Fragrance By Allison Love | Published 2010-06-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/creed-aventus References: [luxist](http://www.luxist.com/2010/06/22/creed-debuts-new-fragrance-with-its-own-polo-team/) & [creedboutique](http://www.creedboutique.com/creed-perfume-for-men/116-creed-aventus.html) Luxury just hit a new high with the unveiling of the [Creed Aventus scent](http://www.creedboutique.com/creed-perfume-for-men/116-creed-aventus.html) by the powerhouse perfume company. The company has decided to name a Polo team after its new fragrance and has already been supplying royalty and aristocracy with fragrances since 1760! The Creed Aventus scent will debut at all the [high end boutiques](https://www.trendhunter.com/trends/cos-perfumery) in New York City in the fall. The Creed Aventus polo team will "play high-profile matches this summer in England and France." Imagine playing polo for a fragrance company! It seems very British to me. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Perfume:** Luxury perfume brands can explore the opportunity of creating unique fragrance lines that cater to the high-end market. - **Brand Naming:** Companies can consider leveraging their successful product launches by naming sports teams or other entities after their new offerings, enhancing brand recognition and creating unique connections. - **Bespoke Fragrances:** Perfume companies can expand their offerings by providing customized fragrance experiences, allowing customers to create their own signature scents. ### Industries Being Reshaped - **Perfume:** The perfume industry can capitalize on the luxury trend by developing exclusive scents that target affluent consumers seeking unique fragrance experiences. - **Fashion Retail:** Fashion retailers can collaborate with perfume brands to create exclusive fragrance lines that complement their high-end clothing collections, offering a complete luxury experience. - **Sports Marketing:** Sports marketing agencies can explore partnerships with luxury brands, leveraging the naming of sports teams to create unique advertising opportunities to reach affluent demographics. ## Related on Trend Hunter - [Feminine Sophisticated Luxe Fragrances](https://www.trendhunter.com/trends/fragaria.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Immersive Fragrance Experiences](https://www.trendhunter.com/trends/petrichor.md) - [Indulgent Afternoon Tea Experiences](https://www.trendhunter.com/trends/house-of-creed-tea.md) - [Exquisite Leathery Enchanting Fragrances](https://www.trendhunter.com/trends/amber-universe.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Richly Scented Fragrances](https://www.trendhunter.com/trends/the-rservation-fragrances.md) - [Chess-Inspired Fragrances](https://www.trendhunter.com/trends/mind-games-soulmate-collection.md) - [Premium Fragrance Collections](https://www.trendhunter.com/trends/voyages-by-nest.md)