# Gen Z-Targeted Credit-Building Tools Austin Capital Bank Launches the Freekck Credit Builder By Kalin Ned | Published 2023-06-05 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/creditbuilding-tool References: [fastcompany](https://www.fastcompany.com/90904368/gen-z-credit-history-builder-tool-freekick-austin-capital-bank?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) & [freekick.bank](https://freekick.bank/)  Recognizing the age-old dlemma of "it's difficult to find a job without experience and you can’t get experience without a job," the Texas-based [Austin Capital Bank](https://www.trendhunter.com/trends/high-security-savings-account) has launched a special credit-building tool for [Gen](https://www.trendhunter.com/trends/ocbc-myown-account) Z consumers. Named FreeKick, the platform is available in 48 states. Geared toward youth between the ages of 14 and 25, the process of credit-building "happens almost automatically from the customer's point of view." Parents open a savings account and make a deposit. A $600 credit-builder loan is taken out and paid-back over the course of an year. At the end of 12 months, the deposit is back in the account and the individual has a year's worth of credit history. Austin Capital Bank's credit-building tool will be useful to many. Image Credit: FreeKick ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 15% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Credit Building for Youth:** Financial institutions could create their own credit-building tools to help young customers establish credit history. - **Automated Credit-building:** Using automated tools like FreeKick could make credit-building less intimidating and more accessible for young adults. - **Alternative Credit Scores:** As non-traditional credit-building tools emerge, alternative credit scores could become more widely accepted in the future. ### Sectors Adopting This - **Banking:** Banks could develop platforms similar to FreeKick to serve the needs of young consumers and gain a competitive edge. - **Fintech:** Fintech startups could offer credit-building tools to help young consumers and gain a foothold in the industry. - **Credit Reporting:** Credit reporting agencies could explore how to incorporate alternative credit scores into their models to serve a wider range of consumers. ## Related on Trend Hunter - [Effective Credit-Building Apps](https://www.trendhunter.com/trends/creditbuilding-apps.md) - [Debit-Like Credit Builders](https://www.trendhunter.com/trends/buildmycreditscore.md) - [Gen Z-Oriented Fintech Banking](https://www.trendhunter.com/trends/hero-financials.md) - [Family-Focused Credit Cards](https://www.trendhunter.com/trends/greenlight-family-cash-mastercard.md) - [Credit-Building Finance Features](https://www.trendhunter.com/trends/credit-sesame.md) - [Empowering Youth Bank Accounts](https://www.trendhunter.com/trends/ocbc-myown-account.md) - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Student-Focused Credit Cards](https://www.trendhunter.com/trends/neu-1.md) - [Fintech Credit Card Platforms](https://www.trendhunter.com/trends/tomocredit.md)