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Credit Crunch Fashion Ads

Donna Karan Opts for Runway Images as Spring 2009 Ads

— November 5, 2008 — Business
We’ve seen plenty of credit crisis cutbacks and cheap-innovations. In fact, our chief Trend Hunter Jeremy Gutsche recently did an interview with CBC about this subject. I didn't expect, however, that the effects of the spiraling economy would reach high fashion ad campaigns.

Rather than spending a big budget on shooting new ads, images from the recent Donna Karan runway show will be used to create the Spring 2009 ad campaign for the Donna Karan Collection.

Patti Cohen, EVP of global marketing and communications for Donna Karan, explains the decision, "We felt that given the economy at this time and what’s going on, that this was kind of a time to be aware of how to best look at how we can make a difference and what we can do to make an effort to be more conscious of what’s happening."
Trend Themes
1. Credit Crunch Fashion - Opportunity for fashion brands to adapt to the economic downturn by finding innovative ways to create ad campaigns without extravagant budgets.
2. Cheap Innovations - Exploration of low-cost alternatives in the fashion industry to meet the demands of consumers during the credit crisis.
3. Conscious Advertising - Shift towards socially conscious advertising as a response to the economic climate, encouraging brands to be more mindful of their campaigns and messaging.
Industry Implications
1. Fashion - Fashion brands can embrace the credit crunch by finding creative and cost-effective ways to showcase their collections.
2. Marketing and Communications - Opportunity for marketing and communications professionals to develop strategies that enhance brand messaging while being mindful of the current economic climate.
3. Advertising - Ad agencies can tap into the credit crunch fashion trend by offering innovative solutions that deliver impactful campaigns within limited budgets.
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