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# DIY Credit Crunch Tailoring
The Waistband Stretcher

By Elsa Blaine | Published 2008-12-01 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/credit-crunch-diy-tailoring-waistband-stretcher
References: [gizmodo](http://gizmodo.com/5100071/waistband-stretcher-only-delays-the-inevitable-mumu-purchase-in-your-future) & [skymall](http://www.skymall.com/shopping/detail.htm?pid=69660335&pnr=W22&cm_mmc=ls-_-affiliate-_-Catalog-_-69660335&pnr=W22&siteID=zgmC70XXLTQ-eGuFEcLdfrgejpeR0Zvv1Q)

After that huge Thanksgiving dinner, you may not be able to squeeze yourself into those new snug jeans. Taking your pants to the tailor for alterations can be a big expense. Here comes the Waistband Stretcher to the rescue.

Simply dampen the waistband of your pants, fasten the $30 contraption inside and crank the handle to increase their size. The manufacturer says up to 5” of additional belly space is obtainable, so have a little fun, save money and stretch your whole wardrobe.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 8% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### What's Driving This Trend

- **DIY Tailoring:** The Waistband Stretcher offers a solution for consumers to easily alter their own clothes, disrupting traditional tailoring services.
- **Cost-saving Alternatives:** The Waistband Stretcher provides a more affordable option for consumers to resize their clothes, disrupting the expensive alteration market.
- **Personalized Wardrobe:** The Waistband Stretcher allows consumers to customize the fit of their clothes, disrupting the standard sizes and mass production in the clothing industry.

### Who This Affects Most

- **Tailoring Services:** The Waistband Stretcher presents a disruptive innovation opportunity for tailoring businesses to incorporate DIY tailoring tools and services.
- **Clothing Alteration:** The Waistband Stretcher presents an opportunity for the clothing alteration industry to offer alternative, cost-effective solutions for consumers.
- **Fashion Retail:** The Waistband Stretcher opens new possibilities for fashion retailers to offer customizable clothing options, disrupting the traditional one-size-fits-all approach.

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