# Credit Crunch Chocolate If You Can't Beat it, Eat it! By Pearl | Published 2008-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/credit-crunch-chocolate-if-you-cant-beat-it-eat-it References: [bookofjoe](http://www.bookofjoe.com/2008/11/credit-crunch-e.html) & [selfridges](http://www.selfridges.com/index.cfm?page=1158&articleID=11407&artname=Credit) [Selfridges](https://www.trendhunter.com/trends/the-crisp-egg), a London store, has the right attitude toward credit crunch fears, belt-tightening with their new Credit Crunch Chocolate. Their new [luxury candy line](https://www.trendhunter.com/trends/world-of-sweets-1) allows buyers to treat themselves to something deliciously decadent but that won’t cost the Earth. The hokey pokey honeycomb pieces are heavily coated with [heavenly dark or milk Valrhona chocolate](https://www.trendhunter.com/trends/lindt-chocolate-bar). The hand made candy was a collaborative effect by restaurateur and food writer Laura Santini and The Chocolate Society to celebrate National Chocolate Week earlier in the year. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Luxury Treats for Less:** Offering decadent treats in an affordable price range to cater to the increased demand of cost-effective luxuries. - **Indulgent Discount Products:** Making discounted versions of popular products that continue to provide a sense of indulgence and luxury during an economic downturn. - **Collaborative Limited Editions:** Creating limited edition products in collaboration with popular brands, to attract customers with the added novelty of exclusivity and importance. ### Industries Being Reshaped - **Confectionery Industry:** Introducing affordable yet luxurious options in the confectionery industry to cater to budget-conscious consumers. - **Hospitality Industry:** Partnering with renowned chocolatiers to introduce exclusive chocolate collections as guest room amenities in luxury hotels. - **Retail Industry:** Collaborating with famous food writers and chefs to curate exclusive discount products, creating special and novel experiences for retail shoppers. ## Related on Trend Hunter - [Candy Bar-Themed Donuts](https://www.trendhunter.com/trends/cadbury-crunchie-doughnuts.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Praline-Inspired Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-pecan-caramel-crunch.md) - [Festive Hand-Decorated Chocolate Slabs](https://www.trendhunter.com/trends/chocolate-slab.md) - [Crispy Low-Cost Snack Products](https://www.trendhunter.com/trends/choc-nibbles.md) - [Nutty Canadian-Made Chocolates](https://www.trendhunter.com/trends/pistachio-crunch.md) - [Comforting Fairtrade Candy Bars](https://www.trendhunter.com/trends/tonys-chocolonely-chocolate-bars.md) - [Cost-Effective Confectionery Items](https://www.trendhunter.com/trends/world-of-sweets-1.md)