# Luxury Junk Food Price Drops $500 Shake Shack Burger is Now $125 By Going Like Sixty | Published 2008-12-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/credit-crunch-burger-bash-500-burgers-gone-125-burgers-in-vogue References: [acteva](http://www.acteva.com/booking.cfm?bevaid=172414) Whoa. This credit crunch thing is serious. The Shake Shack is offering a [$125 burger](https://www.trendhunter.com/trends/cali-xl-burger) event. This in itself is a non-event, but in an attempt to create some value, the Shake Shack was forced to throw in a free book from the author of “Meat Me in Manhattan,” [beer, wine](https://www.trendhunter.com/trends/shake-shack-union-station), and the ‘Concreation Station,’ where you can make your own drinks in a special concrete mixer. This is scary--when the $175 burger has fallen all the way to $125. Worse than the price of oil plunging. So this is what a recession feels like? ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 8% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Luxury:** The trend of offering luxury goods and services, such as fancy burgers, at more affordable prices opens up new markets and disruptive innovation opportunities in the luxury industry. - **Value-added Deals:** Offering value-added deals with luxury items, such as bundling a free book and drinks with a burger, can differentiate a business and provide disruptive innovation opportunities in the food and beverage industry. - **Adapting to Economic Downturns:** Adapting to economic downturns by offering more reasonable prices and added value can provide disruptive innovation opportunities across various industries. ### Sectors Adopting This - **Luxury Food:** The luxury food industry can capitalize on the trend of offering high-end burgers at more affordable prices by exploring new menu options and value-added deals to target a wider market. - **Beverage:** The beverage industry can take advantage of the trend of bundling drinks with food items by exploring new drink options and packaging deals to offer added value. - **Luxury Retail:** Luxury retail companies can differentiate themselves by exploring the trend of offering luxury items at more affordable prices and providing value-added deals to attract a wider market during economic downturns. ## Related on Trend Hunter - [Budget-Minded Burger Meals](https://www.trendhunter.com/trends/shake-up-your-burger-meal.md) - [Deluxe Triple-Bun Burgers](https://www.trendhunter.com/trends/big-shack-burger.md) - [Low-Cost Burger Week Promotions](https://www.trendhunter.com/trends/smashed-jack-burger.md) - [Meaty Fried Pickle Burgers](https://www.trendhunter.com/trends/spicy-pickle-bacon-burger.md) - [Festive Free Burger Promotions](https://www.trendhunter.com/trends/holiday-burger-blitz.md) - [Gold Leaf-Topped Sliders](https://www.trendhunter.com/trends/rich-n-famous.md) - [Inflation-Fighting Slider Promos](https://www.trendhunter.com/trends/white-castle-cheese-sliders.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [30-Cent Dinners](https://www.trendhunter.com/trends/the-old-homestead.md)