# Credit Card Benefit Platforms 'Sift' Lets Users Receive Hidden Credit Card Benefits Automatically By Michael Hemsworth | Published 2017-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/credit-card-benefits References: [betalist](https://betalist.com/startups/siftwallet) & [siftwallet](http://www.siftwallet.com) There are likely hidden credit card benefits that you might not know about on one of your cards, so 'Sift' is a new service platform that aims to unlock them for you. 'Sift' works by having users sign up and input their credit card information in order to [track their purchases](https://www.trendhunter.com/trends/awardwallet). 'Sift' then works to [get users a percentage back](https://www.trendhunter.com/trends/savewise-cashback) and to ensure they know the various benefits that come with that particular card in order to maximize usage capabilities. 'Sift' works to reveal hidden credit card benefits for 90% of the credit cards in the United States, which means that the majority of users will likely be able to take advantage of the service platform. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### What Makes This Trend Stand Out - **Hidden Credit Card Benefits:** Discovering and utilizing hidden benefits associated with credit cards to maximize usage capabilities - **Credit Card Purchase Tracking:** Tracking credit card purchases to provide users with personalized benefits and savings opportunities - **Automated Benefit Platforms:** Using technology to automatically unlock and provide users with credit card benefits ### Sectors Adopting This - **Fintech:** Fintech companies can leverage technology to create automated platforms that unlock hidden credit card benefits for users - **E-commerce:** E-commerce platforms can partner with credit card benefit platforms to offer personalized discounts and benefits to users - **Consumer Banking:** Consumer banking institutions can integrate credit card benefit platforms as a value-added service to attract and retain customers ## Related on Trend Hunter - [Rewards-Based Debit Cards](https://www.trendhunter.com/trends/seltz-1.md) - [Personalized Finance Suggestion Apps](https://www.trendhunter.com/trends/momocredit.md) - [Savvy Personal Finance Platforms](https://www.trendhunter.com/trends/personal-finance-tools.md) - [Curated Business Opportunities](https://www.trendhunter.com/trends/curated-newsletters.md) - [Flight Savings Tools](https://www.trendhunter.com/trends/myrupaya.md) - [Loyalty Rewards Managers](https://www.trendhunter.com/trends/magnify.md) - [Offer Aggregation Platforms](https://www.trendhunter.com/trends/kampania.md) - [Credit-Building Finance Features](https://www.trendhunter.com/trends/credit-sesame.md) - [Co-Branded Credit Card Perks](https://www.trendhunter.com/trends/cobranded-credit-card.md)